Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search

 

Pentagon Memo Reveals Launch of New PR War

SCOOP LINK:

Pentagon Memo Reveals Launch of New PR War


By Lolita C. Baldor
The Associated Press
Monday 30 October 2006

See Full Story…
http://www.truthout.org/docs_2006/103106O.shtml
http://www.chron.com/disp/story.mpl/front/4297464.html

Washington - The Pentagon is buttressing its public relations staff and starting an operation akin to a political campaign war room as Defense Secretary Donald H. Rumsfeld faces intensifying criticism over the Iraq war.

In a memo obtained by the Associated Press, Dorrance Smith, assistant secretary of defense for public affairs, said new teams of people will "develop messages" for the 24-hour news cycle and "correct the record."

The memo describes an operation modeled after a political campaign - such as that made famous by Bill Clinton's successful 1992 presidential race - calling for a "Rapid Response" section for quickly answering opponents' assertions.

Another branch would coordinate "surrogates." In political campaigns, surrogates are usually high-level politicians or key interest groups who speak or travel on behalf of a candidate or an issue.

The plan would focus more resources on so-called new media, such as the Internet and Weblogs. It would also include new workers to book civilian and military guests on television and radio shows.

Pentagon press secretary Eric Ruff did not provide the exact number of people to be hired, or the costs.

… snip …

See Full Story…
http://www.truthout.org/docs_2006/103106O.shtml
http://www.chron.com/disp/story.mpl/front/4297464.html

ENDS

© Scoop Media

 
 
 
Top Scoops Headlines

 

Biden In Tokyo: Killing Strategic Ambiguity
Could it have been just another case of bumbling poor judgment, the mind softened as the mouth opened? A question was put to US President Joe Biden, visiting Tokyo and standing beside Japan’s Prime Minister Fumio Kishida: “You didn’t want to get involved in the Ukraine conflict militarily for obvious reasons. Are you willing to get involved militarily to defend Taiwan if it comes to that?” The answer: “Yes. That’s a commitment we made.”.. More>>

Dunne Speaks: Robertson's Budget Gamble On Treasury
The popular test of the success or failure of Grant Robertson’s fifth Budget will be its impact on the soaring cost of living. In today’s climate little else matters. Because governments come and governments go – about every six to seven years on average since 1945 – getting too focused on their long-term fiscal aspirations is often pointless... More>>

Keith Rankin: Liberal Democracy In The New Neonationalist Era: The Three 'O's
The proposed ‘New Zealand Income Insurance Scheme’ (‘the scheme’) has attracted strong debate among the more left-wing and liberal groupings, within New Zealand-Aotearoa. This debate should be seen as a positive rather than negative tension because of the opportunity to consider and learn from the implications and sharpen advocacy... More>>


Digitl: Infrastructure Commission wants digital strategy
Earlier this month Te Waihanga, New Zealand’s infrastructure commission, tabled its first Infrastructure Strategy: Rautaki Hanganga o Aotearoa. Te Waihanga describes its document as a road map for a thriving New Zealand... More>>


Binoy Kampmark: Leaking For Roe V Wade
The US Supreme Court Chief Justice was furious. For the first time in history, the raw judicial process of one of the most powerful, and opaque arms of government, had been exposed via media – at least in preliminary form. It resembled, in no negligible way, the publication by WikiLeaks of various drafts of the Trans-Pacific Partnership... More>>




The Conversation: Cheaper food comes with other costs – why cutting GST isn't the answer

As New Zealand considers the removal of the goods and services tax (GST) from food to reduce costs for low income households, advocates need to consider the impact cheap food has on the environment and whether there are better options to help struggling families... More>>