Whether bound by country, city or community, the pulse of or, on Friday, the pain from a place like Christchurch can often be determined by the careful collection of social media updates published in the public domain. It is an interest in precisely this that brought me to New Zealand, where I study how Twitter and Facebook are integral to political communications and cycles of violence in Sri Lanka, my home. In South Asia, social media engagement drive attention towards or away from around key events, issues, individuals and institutions. Sport, religion, politics, elections and entertainment dominate content creation. The resulting conversations, to varying degrees, contest or cement opinions. Emotions drive engagement more than reasoned presentation or critical inquiry. Interestingly, though geographically distant and culturally distinct, a shared pattern of access and resulting behaviour on social media makes a younger demographic back home almost indistinguishable from their counterparts in New Zealand. This includes the heightened production of content on social media after an unexpected event.
Based on all this, I wasn’t surprised to discover that the violence in Christchurch last Friday generated a tsunami of content just over Twitter. In the hours and days after the killings, specific hashtags on Twitter captured a community grappling with trying to make sense of, and recover from, a scale and scope of violence unprecedented in its history. The study of this content – much of it extremely painful to read - offers a glimpse into how the violence in Christchurch resonated access the country, and far beyond.
Almost immediately after the first news reports of the killings, #christchurchmosqueshooting, #christchurchshooting, #christchurchterroristattack, #newzealandterroristattack and #christchurch started to trend on Twitter domestically. This means that content using one or more of these hashtags showed a dramatic increase over a short period. In just a day, around 85,000 tweets featured one or more of these hashtags. By the 16th, two other hashtags started to trend - #49lives and #theyareus. In just a day, these two hashtags generated close to 37,000 tweets. With a single tweet capturing 280 characters, I was curious as to what just over 34 million characters, in the first 24 hours after the killings in Christchurch, said about the event. This is not just of academic interest. Policymakers and others interested in or tasked with immediate response after a natural or man-made catastrophe can look at social media as a digital weathervane of public sentiment, crafting measures based on need, mood, reception or pushback.
When studied at scale, publicly shared content on social media is almost pathological. Key ideas, communities that assemble around specific individuals and content that goes viral can be gleaned through network science, which those like myself employ to understand key drivers and motivations behind content generation. This is easier to grasp by way of an example. Adil Shahzeb is in Islamabad, Pakistan and a television news presenter and host. And yet, on the 15th itself, he appears quite prominently in the content shared around the violence in Christchurch. This is, prima facie, utterly confusing. How can someone all the way in Pakistan become rapidly popular on Twitter around an event that happened in New Zealand? The answer is in a single tweet by Shahzeb, currently pinned to his Twitter profile, which identifies a man who tried to stop the killer as Naeem Rashid, with Pakistani origins. Rashid and his son Talha, the tweet noted, were tragically lost to the killer. This single tweet generated a considerable number of retweets and likes amongst those on Twitter, in both Pakistan and New Zealand. It is a similar story with Sunetra Choudhury, a Political Editor and journalist at NDTV, a popular Indian TV station. One of her tweets, featuring a clip of PM Ardern speaking to the affected community in Christchurch on Saturday, was viewed close to half a million times. The responses to the tweet, almost all from India, feature an overwhelming appreciation of the New Zealand PM’s political leadership. These are two great examples of how empathy, shock and solidarity – here expressed in Urdu, Hindi and English – were able to cross vast geographies in a very short span of time.
Another way to get a sense of what’s being discussed is to analyse the substance of the tweet. Through what’s called a word cloud, words used more frequently can be rendered to appear larger than other words used less frequently. This process ends up with a visual map of the conversational terrain that affords the closer study of specific terms. Different hashtags feature different word clusters, but across all of them, Muslim, condemns, reject, Muslims, victims, terrorist, mentally, deranged, mosque, name, remembering, grotesque, white, supremacist and love feature prominently. The thrust, timbre and tone of tweets that feature these words are overwhelmingly empathetic and ranges from the profoundly sad to the outraged. By way of a loose comparison, when awful violence directed against the Muslim community broke out in Sri Lanka almost exactly a year ago, public sentiment I studied on Twitter at the time didn’t feature anything remotely akin to the levels of solidarity and support channelled towards the Muslim community in New Zealand, since last Friday.
What academics call a ‘platform affordance’ is more simply known to all Twitter users as a mention. Prefacing an account with the @ symbol ensures that on Twitter, a specific account is notified of a tweet. This is also used to direct a tweet towards a specific recipient or group. Unsurprisingly, PM Ardern, the Australian PM, the American President and controversial Australian Senator Fraser Anning are amongst those referenced the most over the first 24 hours. #49lives started trending on the 6th, generating nearly 17,000 tweets in a single day. The instigator of the hashtag is American. Khaled Beydoun is a Professor of Law based in Detroit, Michigan and a published author on Islamophobia. It is perhaps this academic interest that drove him to create #49lives, reflecting the number that at the time was the official toll of those killed in Christchurch. Beydoun’s tweet, pinned to his profile, has generated an astonishing level of engagement – from New Zealand as well as globally. Liked nearly 146,000 times, retweeted just over 89,000 times and generated around 1,700 responses to date, the tweet prefigures PM Ardern’s assertion in New Zealand’s Parliament that she will not ever speak the killer’s name. “I don’t know the terrorist’s name. Nor do I care to know it.” avers Beydoun’s tweet, which also asks to remember stories around and celebrate the lives of the victims. #theyareus generated just over 20,000 tweets by the 16th, but the sentiment or phrase is anchored to a tweet by PM Ardern made on the 15th. In a tweet liked 132,000 times and retweeted 40,000 times to date, she noted that “many of those affected will be members of our migrant communities – New Zealand is their home – they are us.” However, it was two heartfelt tweets by Sam Neill, a businessman from Central Otago, that kick-started the hashtag trend. Speaking out against white supremacism and in solidarity with the Muslim community in New Zealand, Neill’s two tweets, published consecutively on the 15th and 16th, have cumulatively generated nearly 27,000 likes, 4,200 retweets and 300 responses to date.
In sum, a cursory top-level study of the nearly 85,000 tweets generated in the 24 hours after the violence on Friday shows a global community outraged or dismayed at terrorism, an outpouring of love, empathy and solidarity, engagement that spans many continents and languages, addressing prominent politicians and journalists, featuring hundreds of smaller communities anchored to individuals based in New Zealand and beyond tweeting in a manner overwhelmingly supportive of the Muslim community.
The Twitter data underscores the value of studying public sentiment on social media in the aftermath of a tragedy. Social media provides pulse points. Framed by moments in time and driven by an understanding of, amongst other things, context, technology, access and language, the study of content in the public domain often helps in ascertaining how violence migrates from digital domains to physical, kinetic expression. Christchurch offers the world another lesson, a glimpse of which I wanted to capture here. Just as social media helps extremist ideology take seed and grow, it also helps in healing, empathy, gestures of solidarity, expressions of unity, the design of conciliatory measures and the articulation of grief and sympathy. The admiration, bordering on adulation, PM Ardern has received since Friday for her political leadership on just Twitter alone indicates that New Zealand is already seen as a template for how a country can and should respond to terrorism. These are more than just ephemeral in nature. Long after the world has moved on to the next news cycle, domestic conversations around what happened in Christchurch will endure on social media. Understanding how these ideas, anxieties and aspirations grow and spread lie at the heart of measures, over the long-term, that address extremism, racism, terrorism and prejudice, in all forms.
Sanjana Hattotuwa is a PhD student at the National Centre for Peace and Conflict Studies (NCPACS), University of Otago.