Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search

 

Air NZ trying to trademark Kia Ora logo 'overreaching'

An intellectual property rights expert says Air New Zealand applying to trademark its 'Kia Ora' logo is overreaching and "would be offensive to many Māori".

Air New Zealand
planes on the ground at Wellington Airport

Photo: RNZ / Rebekah Parsons-King

Air New Zealand has https://www.rnz.co.nz/news/te-manu-korihi/398589/maori-council-accuses-air-nz-of-appropriating-maori-culture applied to trademark] its 'Kia Ora' logo, which is used on the front of the airline's inflight Kia Ora magazine.

The New Zealand Māori Council called the application an "insult to New Zealanders" and said the airline should not be allowed to trademark Māori words.

Intellectual property rights expert Maui Solomon told Morning Report Air New Zealand "are overreaching themselves on this one".

"They've already appropriated the koru symbol for the airline many years ago".

"The language is a national treasure" - Maui Solomon duration 5:08
from Morning Report

Click a link to play audio (or right-click to download) in either
MP3 format or in OGG format.

He said it was one thing to be using kia ora in the inflight magazine, "which is a good thing but then to be claiming exclusive property rights over kia ora ... I think they are overreaching".

"I think it would be offensive to many Māori."

Mr Solomon said the language was a national treasure and no one should be claiming exclusive intellectual property rights over it.

"And if anyone is should be a Māori national body that does that, not a national airline."

If Air New Zealand were really serious about promoting te reo, he said, it should "go a step further" and "allocate a percentage of their annual profits to the development and promotion of te reo".

"As a national airline, they're seizing national icons that's going to help promote their brand ... there should be a benefit-sharing. The obvious way to do that is for Air New Zealand to stump up with a bit of cash."

But yesterday Air New Zealand said the magazine, Kia Ora, had been published since 2007. It had a brand refresh earlier in the year, after which the application to trade mark was made.

The airline said trademarking the logo was standard practice.

They said the company was proud to promote Māori language and that it is simply about "protecting the logo".


© Scoop Media

 
 
 
Top Scoops Headlines

 

Peace Plan: Ten Ways To Tackle Online Hate

A Helen Clark Foundation project to reduce online harm will be presented today in competition at the Paris Peace Forum... 'The Christchurch Principles' is the only Australasian initiative out of the 120 international projects chosen to be highlighted at the forum. More>>

ALSO:

Good Death: A Historical Perspective On Euthanasia

Some critics of the bill present religious and moral objections against euthanasia, while proponents have focused on the trauma and pain of terminally ill patients and their families. All these arguments have a long history. More>>

5 November - Parihaka: How NZ Government Misused Laws To Crush Non-Violent Dissent

This week, Māori in the Taranaki region remembered the “day of plunder” – the 1881 government invasion of Parihaka, the small settlement that had come to symbolise peaceful resistance to the confiscation of Māori land. More>>

Scoop Hivemind Report: Common Ground On Biodiversity

The HiveMind report Protecting and Restoring New Zealand’s Biodiversity, published today, analyses and summarises the findings of this engagement in which over 500 Kiwis took part. [Image: Cameron Houston, DOC] More>>

ALSO:

Gordon Campbell: On Trudeau’s Election ‘Victory’

Even before the votes were counted, the prospect of a Liberals/NDP minority government was being depicted as being not only Big Energy’s worst nightmare but as grounds for the western province of Alberta seceding (Wexit!) from Canada... More>>

ALSO:

 
 
 
 
 
 
 
 
  • PublicAddress
  • Pundit
  • Kiwiblog