Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search

 

Apple’s timely shift to value

Sometimes the stars align. Apple set out its hardware stall in early 2020 with advanced, yet lower priced, iPhones, iPads and Macs. The the pandemic hit.

Affordable models arrived as the world tightened its belt to deal with the inevitable downturn.

Take the iPhone SE. It looks like a two-year-old iPhone on the outside. Yet inside the case it has a 2020 processor. The A13 Bionic chip also powers the iPhone 11.

Lockdown ready


April’s story calls it an iPhone that’s right for lockdown times. News reports suggest the SE sell faster than Apple expected. The company struggled to meet demand. Although that could also be down to pandemic supply chain problems.

Last month’s iPhone SE review says: “This may not be the most exciting iPhone from a technology point of view. Yet it is the iPhone a lot of people have been waiting for.”

You can’t argue a NZ$800 phone is cheap. Many readers will wince if we describe it as affordable.

Yet it puts advanced technology and, arguably, the best experience in reach of more buyers.

The iPhone SE stacks up well against similar price competitors. If Android is not your thing and you prefer to avoid second hand hardware, its $800 price tag is tempting.

iPad


This year’s base iPad model costs NZ$600. You get a lot of iPad, but not enough storage. Its 32GB is not enough for most uses. Pay $780 and you’ll get a 128GB model. It represents good value for money.

Move up to the iPad Pro and prices start at NZ$1500 for an 11-inch model. That’s in line with prices two years ago but you get more iPad. The base Pro now comes with 128GB at the price of the two year old 64GB model.

Although currency movements haven’t been kind to New Zealand, prices for new MacBook Airs are still $100 or so lower than the models they replace. They come with better keyboards. Apple kept MacBook Pro prices in line with earlier models, but bumped the storage. Likewise the Mac mini.

Apple remains at the more expensive end of the market when benchmarked against similar hardware from other laptop makers. Yet the gap has narrowed. If you like the performance, the operating system and the wider Apple experience that margin is less of a barrier than it was.

Apple still has nosebleed prices if you know where to look. You could fork out NZ$10,800 for the basic Tower version of the Mac Pro. A full configured model can cost more than NZ$94,000. That includes NZ$700 to put wheels on the beast.

That’s not likely to be on your shopping list. A nice iPad keyboard might be. Apple wants NZ$549 for the iPad Pro Magic Keyboard. That’s pushing it.

Apple’s timely shift to value was first posted at billbennett.co.nz.

© Scoop Media

 
 
 
Top Scoops Headlines

 

Gordon Campbell: On Why We Shouldn’t Be Pushed Into Re-Opening Our Borders

I believe in yesterday as much as Paul McCartney, but it was bemusing to see the amount of media attention lavished last week on the pandemic-related musings by former government science adviser Sir Peter Gluckman, former Prime Minister Helen Clark ... More>>

Gordon Campbell: On The Media Collusion With National’s Attack Lines

For most of the past week, any consumer of this country’s management of Covid-19 would think New Zealand was actually Brazil, or Texas. The media language has been full of claims of “botches” at the border, and laxness and inexcusable errors ... More>>

Gregor Thompson: Don’t Be Too Pessimistic About New Zealand’s Future.

With the first hurdle hopped our Government will be turning its attention to trying to soften the economic damage this pandemic has on our little archipelago. More>>

Eric Zuesse: U.S. Empire: Biden And Kerry Gave Orders To Ukraine’s President

Eric Zuesse, originally posted at Strategic Culture On May 19th, an implicit international political warning was issued, but it wasn’t issued between countries; it was issued between allied versus opposed factions within each of two countries: U.S. and Ukraine. ... More>>

The Coronavirus Republic: Three Million Infections And Rising

The United States is famed for doing things, not to scale, but off it. Size is the be-all and end-all, and the coronavirus is now doing its bit to assure that the country remains unrivalled in the charts of infection . In time, other unfortunates may well ... More>>

Binoy Kampmark: Altars Of Hypocrisy: George Floyd, Protest And Black Face

Be wary what you protest about. The modern moral constabulary are out, and they are assisted by their Silicon Valley friends in the Social Media club. Should you dare take a stand on anything, especially in a dramatic way, you will be found out ... More>>

Binoy Kampmark: Welcome Deaths: Coronavirus And The Open Plan Office

For anybody familiar with that gruesome manifestation of the modern work place, namely the open plan office, the advent of coronavirus might be something of a relief. The prospects for infection in such spaces is simply too great. You are at risk from ... More>>


Binoy Kampmark: Why Thinking Makes It So: Donald Trump’s Obamagate Fixation

The “gate” suffix has been wearing thin since the break-in scandal that gave it its birth. Since Watergate, virtually anything dubious and suggestive, and much more besides, is suffixed. Which brings us to the issue of President Donald Trump’s ... More>>