Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Reducing Rising Obesity - Restrict Ads To Kids

Restricting Ads To Kids First Step In Reducing Rising Obesity Levels

New rules to control the content and amount of food advertising on television, especially during children's television programmes, are needed to target the rising levels of obesity in New Zealand, Green Party MP Sue Kedgley said today.

This would be much easier and probably more effective than a new tax on high sugar, high fat food as is being proposed by the Agencies for Nutrition Action, in response to their concern that more than 1000 New Zealanders die each year from obesity.

"If we want to encourage children to eat healthy diets, we need to control the amount of advertising of unhealthy, low-nutrient junk foods on New Zealand television, Ms Kedgley said.

"We need to restrict advertising of high fat, high sugar foods during children's usual viewing hours or, as a bare minimum, permit advertising for foods of low nutritional value only in exchange for free broadcasting of nutrition promotion messages and for foods which meet New Zealand's nutritional guidelines.

"Alternatively, we could follow the lead of countries like Sweden and Norway which do not allow any advertisements during children's television programmes."

Ms Kedgley said international research shows that children's food choices are strongly influenced by what they see on television. "Research also shows that continual advertising of high fat, sugar and low fibre foods during the usual hours of children's viewing reinforces patterns of poor nutrition among children and adolescents that may continue into adulthood."

A 1999 report on food advertisements shown during peak children's viewing time in New Zealand found that 63 per cent were for unhealthy, highly processed, high fat, high sugar foods that increased children's risk of obesity, dental cavities, diabetes and other diseases and 14 per cent of these ads were for fast foods.

It found that if children ate the foods promoted during children's television viewing hours, they would increase their risk of obesity and dental cavities in childhood, and cardiovascular disease, diabetes and cancers in adulthood.

"New Zealand children watch more than two hours of television every day, and a large proportion of the more than 20 minutes advertisements they will see during this time are for low-nutrient junk foods. This means our children are being constantly exposed to a food universe on television which consists of snacks, sweets, soft drinks and fast food. The message they will get from watching these advertisements is that these low-nutrient junk foods are good for them," said Ms Kedgley.

"Clearly, if we want to encourage our children to eat healthy diets, some controls will have to be imposed."

Ends


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Whakaari / White Island Eruption: Body recovery operation

Six bodies have been successfully recovered from Whakaari / White Island... More>>

Police Update: Plan To Recover Bodies
"I can now confirm that we are finalising a plan to recover the bodies from Whakaari / White Island tomorrow morning. Families will be briefed on the operation at 4.30pm and Deputy Commissioner Mike Clement will speak with media in Whakatane." More>>

 
 

Gordon Campbell: On Welfare Vs Infrastructure Spending

If New Zealand has a pressing need to stimulate its flagging economy, it seems very weird that the government is choosing a $12 billion package of infrastructure spending – mainly on road and rail – that by definition, will take a very long time to deliver their stimulatory benefits ... More>>

New Reports: "Immediate Commitment To Doing Justice Differently"

Justice Minister Andrew Little released two reports today, Turuki! Turuki! from Te Uepū Hāpai I te Ora, and Te Tangi o te Manawanui: Recommendations for Reform from the Chief Victims Advisor. Both recommend a fresh approach to the way criminal justice has been approached... More>>

ALSO:

"Heart-Breaking And Confronting": Surgical Mesh Restorative Justice Report

Minister Genter: “People have talked about losing the life they had enjoyed before surgical mesh harmed them – the loss of a steady job, the ability to exercise, a loving relationship in some cases. Others described the chronic pain they experienced..." More>>

ALSO:

Law Foundation: Government Decryption Powers Must Respect Privacy

The power of government to order users and companies to decrypt encrypted data and devices needs stronger privacy protections and additional safeguards, according to a study published by researchers at the University of Waikato. More>>

Latest 'Discussion Doc': National On Healthcare

National has today released our eighth Discussion Document which focusses on health and outlines a range of policies which will enable more Kiwis to access high-quality healthcare, Leader of the Opposition Simon Bridges says. More>>

ALSO:

Select Committee Report: Combatting Foreign Election Interference

MPs have finally delivered their recommendations to combat foreign interference in elections in a long awaited and much delayed report. More>>

Mosque Attacks: Names Of Arresting Officers Released

Police are now in the position to name the two officers involved in the arrest of the alleged gunman responsible for the attacks on the Al Noor and Linwood Mosques on March 15. More>>

Big, Bold, Permanent Change Needed: Children's Commissioner On 2019 Child Poverty Monitor

“I want to see family incomes dramatically raised by increasing benefits and making the minimum wage a living wage. And the Government needs to move much faster at increasing the supply of social housing..." More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 


 

InfoPages News Channels