Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Army advice released by Minister

20 September 2001 Media Statement

Army advice released by Minister

Today in the House the Minister of Defence Mark Burton tabled a two-part document prepared by Communications Trumps, titled "Research Report and Strategy NZ Army" and "Communications Strategy for the NZ Army 1997/1998".

The communications and research advice was prepared over four years ago for the New Zealand Army. There is currently an investigation underway into whether a recent order was given to have a copy of the document shredded, and whether that order was legal.

"Communication Trumps has provided public relations advice to the New Zealand Army since 1990," Mark Burton said. "This document simply forms part of that advice.

"In 1997 Communication Trumps quite rightly identified that the Army was badly under-resourced, while maintaining an excellent reputation with the public and being a valuable part of the New Zealand community.

"References in the document to funding reflect the situation in the 1990's when all three services were forced to compete for resources. That was not desirable and is why this government is very much driving a joint force approach.

"However, read as a whole, the document is consistent with many other communication strategies, which are frequently produced for both the public and private sector.

"It is important to note the conclusion: "This strategy is based on the simple principle of understanding the needs of your key target audiences, providing them with the information they need and managing relationships with these people in a professional and acceptable fashion."

"Almost all departments, ministries and crown entities develop communications plans or strategies. Communications Trumps had been providing advice to the Army for over a decade and this document seems to have been a fairly standard document of its type," Mark Burton.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Erebus Memorial In Parnell

Social media can be a wonderful tool for bringing people together in a common cause. It can also be a seedbed and spreader of mis-information on a community-wide scale. To which category do the protests against the siting of an Erebus memorial (to the 257 New Zealanders who died in that tragedy) in a secluded corner of a Parnell park happen to belong? IMO, it is clearly the latter, and the reasons for thinking so are explained below... More>>


Government: Border Exceptions Will See More Families Reunited

Hundreds more families who were separated by the border closure will be reunited under new border exceptions announced today, Immigration Minister Kris Faafoi said. More>>


National: Proposed Hate Speech Laws A Step Too Far

Reports of the Government’s proposed new hate speech laws go a step too far and risk sacrificing the freedoms New Zealanders enjoy, National’s Justice spokesperson Simon Bridges says. “The reforms are supposedly including protections to every ... More>>


Agriculture: Government To Phase Out Live Exports By Sea

The Government has announced that the export of livestock by sea will cease following a transition period of up to two years, said Agriculture Minister Damien O’Connor. “At the heart of our decision is upholding New Zealand’s reputation for high ... More>>


PM Ardern And PM Morrison: Commencement Of Two-Way Quarantine-Free Travel Between Australia And New Zealand

Joint Statement by Prime Ministers Scott Morrison and Jacinda Ardern Commencement of two-way quarantine-free travel between Australia and New Zealand Today, Australia and New Zealand have fulfilled their commitment to establish two-way quarantine free ... More>>

Claire Breen: ACC’s Policy Of Not Covering Birth Injuries Is One More Sign The System Is Overdue For Reform

Claire Breen , University of Waikato Recent media coverage of women not being able to get treatment for birth injuries highlights yet another example of gender bias in healthcare in New Zealand. More>>

Police: Police Accept Findings Of IPCA Report Into Photographs Taken At Checkpoint

Police accept the findings of a report by the Independent Police Conduct Authority (IPCA) relating to photographs taken at a checkpoint in Northland. On November 16, 2019, Police set up a checkpoint down the road from a fight night event in Ruakaka ... More>>





InfoPages News Channels