27 June 2002 Media Statement

Top New Zealand designers to be brought together for conference

The design industry is ripe for development, Deputy Prime Minister Jim Anderton said today.

At a meeting of the Design Industry Taskforce today, plans were discussed for a design-focused conference to be held in New Zealand.

“New Zealand has a wealth of design talent and capabilities,” said Jim Anderton, who chaired the meeting.

“But if we are going to harness that talent, we need to increase communication about design and bridge the gap between designers and manufacturers.

“A conference that includes top overseas designers as well as the best designers in New Zealand will help to create a culture of excellence and raise our global profile.

“We want to grow a highly visible, integrated design industry in New Zealand that is known as the best in the world.”

“New Zealanders need to understand the importance of design, where it fits in with business and how it can transform industry.”

The meeting included presentations from the Taskforce’s working groups, including case studies, design culture and manufacturing integration.

The Taskforce met for the first time on 15 May 2002, and Jim Anderton is very impressed with the progress so far.

“We’ve discussed a number of initiatives that could help increase the quality of design in business overall, better identify overseas market opportunities and contribute to growth and investment within design focused companies.

“But it’s essential that we keep supporting innovative design.

“The future of New Zealanders lies in our creativity.”

ENDS

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