Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Mark Burton--Qualmark launch vital step


Mark Burton--Qualmark launch vital step towards sustainability

Tourism Minister Mark Burton is today welcoming major extensions to the Qualmark programme, ensuring that an official quality assurance system is in place for the whole of New Zealand's tourism industry. It is, he says, "a vital step in creating long-term sustainable tourism in New Zealand."

Qualmark is an independent classification and quality rating system for accommodation and tourism retail businesses. The Qualmark brand will clearly identify businesses that have undergone detailed, comprehensive quality assessment in such areas as customer service, facilities, safety and security, and staff training.

Mark Burton stressed the importance of quality as a strategy in developing a world-class tourism industry in New Zealand.

"This government is dedicated to creating a sustainable, high yield tourism industry for New Zealand-one that will enhance both the experience of our visitors and New Zealanders' quality of life.

"We have already partnered with key industry representatives to create the New Zealand Tourism Strategy to 2010, a document which outlines strategies for achieving this goal.

"Quality was defined in the Strategy as one of the key factors in attaining sustainability, and the launch of Qualmark is the first step towards implementing the strategy as a whole. While increasing visitor numbers is important, it is vital to find a balance between the economic benefits of tourism with issues of sustainability.

"It is essential that visitors are encouraged come at different times of the year, to visit a greater number of places, to stay longer, to spend more, and to experience a wider range of products. To achieve this, visitors must be able to depend upon an exceptional standard across the industry.

"Qualmark will provide visitors with a reliable standardised quality assurance system. By using the Qualmark system to ensure that a high standard is maintained across all aspects of the tourism sector, visitors, businesses and the industry as a whole will all benefit."

The government is investing an additional $2.5 million in Qualmark over the next two and a half years.

This funding will be used to significantly expand the current grading system to include adventure tourism, transport activities and retail, eco-tourism and attractions and to provide a business certification process to encourage best business practice adoption in the tourism sector.

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Uncanny Valley Of Tokyo 2020

For all involved, this year’s Olympic Games have called for a willing suspension of anxiety. For now at least, the displays of skill and agility have been compelling enough to muffle some of the previous misgivings about the wisdom of asking athletes from all corners of the world to converge in one place in the middle of a pandemic, and at the height of a Tokyo summer... More>>



ALSO:


 
 


Child Poverty Action Group: Poverty Burden For Children Increased Due To Government Neglect - New Report

Poverty, inequity, homelessness and food insecurity are among the burdens which increased for tamariki Māori and other children in the first year of Covid-19 - partially due to Government neglect... More>>

Government: Cabinet Accepts Turkish Authorities’ Request For The Managed Return Of Three NZ Citizens

Cabinet has agreed to the managed return of a New Zealand citizen and her two young children from Turkey, Prime Minister Jacinda Ardern announced today. The three have been in immigration detention in Turkey since crossing the border from Syria earlier this year... More>>

ALSO:

Government: Quarantine Free Travel With Australia Suspended

Quarantine Free Travel from all Australian states and territories to New Zealand is being suspended as the Covid situation there worsens, Prime Minister Jacinda Ardern and COVID-19 Response Minister Chris Hipkins announced today... More>>

ALSO:


NZUS Council: Welcomes Nomination Of Senator Tom Udall As US Ambassador To NZ

The NZUS Council welcomes the nomination of Senator Tom Udall to the role of US Ambassador to New Zealand and Samoa, NZUS Council executive director Jordan Small said... More>>

BusinessNZ: Visa Extensions Welcomed
BusinessNZ has welcomed the extension of some critical skill visa durations and changes to immigration systems to speed processing. Chief Executive Kirk Hope says move acknowledges advocacy by the hospitality sector, the BusinessNZ Network and others, and comes not a moment too soon.... More>>



Social Development: Government Initiatives Contribute To Fall In Benefit Numbers

Minister for Social Development Carmel Sepuloni has welcomed the release of the June quarter Benefit Statistics which show a continuing fall in the number of people receiving a Main Benefit... More>>


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels