Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Telecom Must Withdraw Phone Ad Exploiting Children


13 December 2004

Telecom must withdraw cell phone ad exploiting children

Green MP Sue Kedgley is calling on Telecom to withdraw an ad for its cell phones which targets young children.

The ad features a primary school aged girl and has the tagline "I want to see Mum on my cell phone".

"It defies logic for Telecom public relations spokesperson John Goulter to claim on Morning Report this morning that the advertisement is not aimed at children," Ms Kedgley, Green Health spokesperson said.

"This ad features a four-year-old and is quite blatantly aimed at getting young children to pester their parents for cell phones. It is stretching credulity for Telecom to claim otherwise."

"The fact is that radiation from cell phones penetrates children's brains far more deeply than an adult's because their brains and skulls are still developing. This makes them far more vulnerable to cell phone radiation, and it is outrageous that Telecom would seek to make money by preying on our young."

Ms Kedgley will be writing today to Telecom directors today asking them to put pressure on their chief executive, Theresa Gattung, to pull the ads and support her call for an agreement among telecommunications operators not to target children.

"I am going to be asking them, and their husbands and wives, how they feel about their company targeting very young children. How would they feel about their children or grandchildren suffering health effects as a direct result of this campaign?"

Ms Kedgley said she was calling for an agreement not to target children in advertising campaigns to be included in the Code of Conduct for mobile operators that the Telecommunications Carriers' Forum is developing. The Code will deal with the misuse of mobile phone technology.

"I now expect Telecom to agree with this suggestion because it claims not to be targeting children. If that's true, then it should put its hand up and pledge to this agreement that it will never target children."

She also believes the Children's Commissioner should take an interest in the issue, and push for a ban on cell phone advertising to be included in the Code for Advertising to Children.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines


Gordon Campbell: On Why Herd Immunity Isn’t A Valid Option, And What’s With Our Reluctance To Wear Masks?

Herd immunity has recently bounced back into the headlines as a tool for managing Covid-19, and as a supposed alternative to lockdowns. In the US, a group of scientists was recently brought together in the town of Great Barrington, Massachusetts by a think tank funded by the Koch brothers. The assembled scientists signed the so called Barrington Declaration, which promotes herd immunity as a rational means of re-opening US public schools and the economy at large... More>>

 

Gordon Campbell: On National Being Shafted By Its Own Creation

As it licks its wounds, let’s hope the National Party can still find time to look back with some pride at what it has achieved in Epsom. The Act Party’s nationwide success on Saturday night has been a tribute to National’s foresight, and to its ... More>>

ALSO:

Green Party: 'Fruitful Discussions ... Further Discussions To Have'

The Green Party says there is a negotiation going on with the Labour Party, but there are more discussions to be had. More>>

ALSO:


Border: No Changes To Border Exemptions After Fishing Crew Test Covid-19 Positive

The cases were detected after routine day three testing but the immigration minister and air commodore agree there's no need to change border exemptions. More>>

PSA: Labour-Led Government Has Mandate For Transformation, Equality And Transparency

The Public Service Association welcomes the progressive electoral landslide New Zealand voters delivered on Saturday, and the union says its members look forward to implementing policies that reduce poverty and inequality, support affordable housing ... More>>

ALSO:


Stats NZ: New Report Shows Significant Changes To New Zealand’s Climate

Climate change is already happening in New Zealand and could have a profound impact on future generations of New Zealanders, a new report from the Ministry for the Environment and Stats NZ says. Our atmosphere and climate 2020 , released today, includes analysis ... More>>

ALSO:

Judith Collins: Obese People Must Take Responsibility For 'personal Choices'

National Party leader Judith Collins has described obesity as a weakness and says people should not 'blame systems for personal choices'. More>>

Māori Party: Poll Reveals Tamihere On Cusp Of Historic Māori Movement Election Victory

John Tamihere’s election campaign is on the rise and on track to return the Māori Party to parliament, a new Māori TV poll has revealed. The poll released on 11 October during the seventh and final Māori TV Maori Electoral campaign coverage has Tamihere ... More>>

Gordon Campbell: On Four-Year Terms Of Parliament, And On How The US Courts Are Dismantling Democracy

Last week, the issue of four-year parliamentary terms surfaced again. Infuriatingly, it is being discussed purely in terms of its convenience for political parties. They’d get so much more time to enact their policies, free of scrutiny or sanction by voters ... More>>

ALSO:

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels