Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Improving the Chinese visitor experience

1 December 2005

Improving the Chinese visitor experience

New Zealand is revamping its approved travel agent scheme with China as part of a broader plan to improve the low levels of satisfaction amongst Chinese visitors to this country.

---------------------------------

The changes to the Approved Destination Scheme (ADS) have been implemented by Immigration New Zealand and follow a recent Tourism New Zealand-led government and industry summit in Shanghai to try and improve Chinese tourist's holidays in New Zealand.

Tourism New Zealand was concerned with research that showed that while 95% of visitors to New Zealand were satisfied or more than satisfied but inquiries within the China market showed a lower satisfaction level.

Minister of Tourism Damien O'Connor says it was no wonder visitors from China were unhappy as they were on low budget holidays where visitors stayed in low-quality accommodation and often did not get to experience any tourism activity.

He says the latest changes will encourage Chinese nationals wanting to travel to New Zealand to book through the ADS scheme.

"The ADS scheme allows us to manage the quality of the itineraries being created for visits to New Zealand," says Mr O'Connor. "And these changes will make using the scheme more attractive to travel agents in China and operators here in New Zealand".

Approved agents can now apply for priority visa processing regardless of where in China visitors originate. This had previously been restricted to the three main metropolitan centres of Beijing, Shanghai and Guangdong and six provinces on and around the prospering eastern seaboard.

Approved agents will also enjoy cheaper visa fees and faster visa processing times than agents outside the scheme. Mr O'Connor says the latest changes have already created a lot of interest amongst travel agents wanting to sign up for the ADS scheme but he says there is more to do to improve the Chinese visitor experience in New Zealand.

"While the ADS is an important short-term measure we need to look at ways to further tighten quality measures and increase New Zealand's profile in this market so that prospective visitors understand what to expect from a quality New Zealand holiday and don't resort to price as the deciding factor when making their purchasing decisions."

In just six years China has grown to become the sixth-largest source of holiday visitors to New Zealand. In the last year about 85,000 mainland Chinese came to New Zealand, up 7% on the previous year, with indications that this growth could continue for some time.

Set up by the New Zealand and Chinese Governments in 1999, the Approved Destination Scheme allows Chinese out-bound travel agencies to package and market a quality experience. To qualify, travel agents must complete training on the New Zealand visitor industry and meet Immigration New Zealand requirements. Approved travel agents can apply for priority visa processing.

The scheme is mirrored in New Zealand by the ITOC China Market Portfolio Group. ADS group visas are only approved if the travel company handling the tour in China uses an approved ITOC inbound operator in New Zealand.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines


Gordon Campbell: On The Rivals For The Covid Saliva Testing Dollar

If you want a good insight into what the limits of tiny, barely discernible steps to reduce poverty actually look like, delve into the latest Statistics Department figures on poverty in New Zealand Most of the nine measures utilised reveal little or no progress in combatting poverty over the 21 months to March 2020... More>>


 

Government: Reserve Bank To Take Account Of Housing In Decision Making

The Reserve Bank is now required to consider the impact on housing when making monetary and financial policy decisions, Grant Robertson announced today. Changes have been made to the Bank’s Monetary Policy Committee’s remit requiring it to take into ... More>>

ALSO:


RNZ: Alert Levels Remain

There are no new community cases of Covid-19 today, the Ministry of Health has confirmed.
Covid-19 Response Minister Chris Hipkins says at least half of the Papatoetoe High School community have been tested and the results that have come through so far have all been negative... More>>

ALSO:

Stats NZ: Latest Release Of Child Poverty Statistics

All measures of child poverty were trending downwards, prior to the COVID-19 lockdown, across the two years since year ended June 2018, Stats NZ said today. The COVID-19 lockdown in late March 2020 affected Stats NZ’s ability to collect data from households ... More>>

ALSO:


NZ Initiative: New Report Highlights How Our Housing Crisis Could Worsen If We Don’t Act Now

If New Zealand politicians thought the housing crisis in 2020 was bad, the worst is yet to come, warns a new report by The New Zealand Initiative. In The Need to Build: The demographic drivers of housing demand , Research Assistant Leonard Hong ... More>>

Parliament: Kiwi MPs Among The “Most Educated In The World”

New analysis of MP qualifications reveals New Zealand’s Parliament is one of the most educated and highest qualified in the world, and significantly more educated than Australia’s. The research, by Mark Blackham of BlacklandPR and Geoffrey Miller ... More>>

The Dig: An Illogical Ideological Struggle

Dig beneath all the trade wars and the arguments to the effect that the USA should not permit China to achieve economic and technological superiority, or even parity, and you find the real reason behind the conflict... More>>

Travel: Government Eases Visa Restrictions For Visitors In New Zealand

Visitor visa holders will be able to stay in New Zealand a little longer as the Government eases restrictions for those still here, the Minister of Immigration has announced. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels