Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


New Zealand - we've got it made

Sue Bradford
Government Spokesperson for Buy Kiwi Made

20 July 2007 Media Statement

New Zealand - we've got it made

The work of 250,000 New Zealand manufacturers is celebrated in a nationwide insert being distributed with major newspapers and magazines next week as the first phase of the Government's Buy Kiwi Made media campaign.

The publication was unveiled by Sue Bradford, Government Spokesperson for Buy Kiwi Made in Auckland today at the manufacturers' launch of the campaign.

"We've shone the light on New Zealand manufacturing to profile some of the innovative people and ideas behind the products that are made," Ms Bradford says.

"We recognise that for Buy Kiwi Made to be a success, people need to understand that our manufacturing sector is amazingly broad and diverse and has always been a mainstay of our economy."

"Manufacturers are not finding it easy at the moment with the high dollar and high interest rates. However valuing and purchasing Kiwi made goods is a practical way that all New Zealanders can support this important sector," says Ms Bradford.

Today's launch in Avondale, Auckland will be at the premises of leading furniture and foam manufacturer, Vita New Zealand Limited. The function is also to be addressed by Business New Zealand Chief Executive CEO Phil O'Reilly, by Auckland Mayor Dick Hubbard - who is a manufacturer in his own right - and by Council of Trade Unions Secretary Carol Beaumont.

The campaign has been developed in close co-operation with Buy New Zealand Made Campaign Ltd, a private organisation, which operates the 'kiwi in a triangle' trademark.

Ms Bradford says that the consumer campaign will launch on 20 August. "It is vital to engage manufacturers and retailers now in preparation of the massive consumer interest in Kiwi made goods that the campaign will generate later this year."

The $6.3 million Buy Kiwi Made media campaign celebrates New Zealand manufacturing and encourages domestic producers to label their qualifying goods as "New Zealand Made". It will encourage retailers to stock and promote New Zealand made products. Consumers will then be able to support New Zealanders with their shopping decisions, via the purchase of Kiwi made goods.

"I urge all New Zealand manufacturers to get behind the Buy Kiwi Made media campaign, by labelling qualifying goods to assist retailers and thus enabling customers to identify products that have been made here. Manufacturers should also consider becoming members of the Buy New Zealand Made programme, which entitles members to label their qualifying products with the iconic 'kiwi in the triangle' trademark," Ms Bradford says.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Madrid Climate Talks: Decade Ending 2019 Likely To Be Hottest On Record

Exceptional global heat driven by greenhouse gas emissions mean this decade will most likely go down as the warmest on record, according to the World Meteorological Organization...

The agency also finds that 2019 is on track to be the second or third warmest year in history, with the global average temperature during January through October, roughly 1.1 degrees Celsius above the pre-industrial era.

“If we do not take urgent climate action now, then we are heading for a temperature increase of more than 3°C by the end of the century, with ever more harmful impacts on human wellbeing.” More>>


NZ First Conflicts Of Interest: New Details Around Timeline

New information has emerged showing it was the New Zealand First chief of staff who identified potential conflicts of interest between a forestry company and two senior government ministers, sparking a series of declarations. More>>



Five New Cancer Meds In Six Months: Pharmac Funds More Cancer Medicines, Faster Assessment

PHARMAC has confirmed that two new medicines – olaparib for ovarian cancer and fulvestrant for breast cancer – have been approved for funding... Rituximab and bortezomib, which are already funded, have also been approved for widened access following successful commercial proposals from new suppliers. More>>


Gordon Campbell: On Stoking Fears About Cannabis Law Reform

It was always going to be hard to have a rational debate on cannabis reform. Far easier for politicians to win votes by stoking alarm... More>>


Tūhoronuku Mandate Recognition Ends: "New Opportunity" For Ngāpuhi Treaty Negotiations

The Crown is providing an opportunity for the hapu of Ngāpuhi to rebuild its framework from the ground up for collective negotiations to deal with its historical Treaty claims... More>>


Pike River: Next Phase Of Recovery Underway

“Fresh air will be pumped into the Pike River Mine drift this week, following acceptance of the plan for re-entry beyond the 170m barrier by New Zealand’s independent health and safety regulator WorkSafe." More>>


Peters Stoic: Russia On Afghan Firing Range Deaths

The foreign minister won't be calling in the Russian ambassador concerning comments made about New Zealand soldiers in Afghanistan. In a media briefing late last month, Russian Foreign Ministry spokesperson Maria Zakharova said New Zealand must investigate crimes against civilians. More>>


Christchurch Call: Online Crisis Response Workshop In Wellington

Governments and tech companies are holding a two-day workshop, hosted by YouTube/Google in Wellington, to test the Christchurch Call Shared Crisis Response Protocol. More>>





InfoPages News Channels