Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Aroha in Action family violence campaign

Hon Tariana Turia
Associate Minister of Social Development and Employment

14 December 2009

      Media Statement

Aroha in Action family violence campaign

Tariana Turia today announced the launch of the Government’s latest campaign against family violence.

The television, radio and print campaign is part of E Tu Whanau Ora Programme of Action – the Maori family violence strategy which Mrs Turia launched in August.

“Keeping whanau safe, strong and free from violence is the aim of the strategy and I am looking forward to the latest campaign which will centre around aroha,” Mrs Turia said.
The It’s Not Okay television campaign laid the groundwork in getting the message out there. Police have attributed it as having a major role to play in the rise of reports in domestic violence incidents, Mrs Turia said.

"It's one thing to say enough is enough to violence but it's quite another to know what to do about it. E Tu Whanau Ora helps to make the transformation possible by sending out a number of messages aimed at the importance and benefits of loving, caring and being with whanau.

“I truly believe that if a person really loves and cares about their whanau then they will not harm them.”

 After wide ranging hui with community members, six core themes for the campaign have been developed:

Aroha – expression of love/feeling loved
Whanaungatanga – it's about whanau, being together, doing things together
Korero, awhi – open communication, being supportive
Mana, manaakitanga – uphold people’s dignity/giving of yourself to others
Whakapapa – knowing who we are
Tikanga – doing things the right way according to our values

The Aroha in Action campaign will consist of:


·         A resource book written especially for whanau,

·         Advertisements on Health TV which has an estimated Maori audience of 46,606;

·         Advertisements on iwi radio which an estimated 52% of the Maori population listen to; and

·         Advertisements in Mana Magazine.




© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Government: Northland To Move To Orange, NZ Prepared For Omicron

Northland will move to Orange at 11:59pm tonight, 20 January 2022, while the rest of New Zealand will remain at Orange as the Government prepares for Omicron to enter the community.
“Vaccination rates have continued to increase in Northland and are now at 89 percent first dose. The easing of the Auckland boundary over summer did not drive an increase in cases so we believe it is safe for Northland...


Gordon Campbell: On Responding To The Need In Tonga

The power of the Tonga eruption (and the size of the aid response being mounted) have been sobering indications of the scale of this disaster. The financial impact is certain to exceed the damage done by Cyclone Harold two years ago, which was estimated at the time to cost $US111 million via its effects on crops, housing and tourism facilities. This time, the tsunami damage, volcanic ash, sulphur dioxide contamination and villager relocation expenses are likely to cost considerably more to meet...


Government: New Zealand Prepared To Send Support To Tonga

New Zealand is ready to assist Tonga in its recovery from Saturday night’s undersea eruption and tsunami, Foreign Affairs Minister Nanaia Mahuta and Defence Minister Peeni Henare said today... More>>

Ministry of Health: COVID-19 Immunisation Starts For 5 To 11-year-old Tāmariki

More than 120,000 doses of the child (paediatric) Pfizer vaccine have been delivered to over 500 vaccination sites around New Zealand as health providers prepare to start immunising 5 to 11-year-olds tamariki from today, 17 January... More>>

Crown: Duke Of York’s NZ Military Patronage Appointment Ends
Buckingham Palace has recently announced that, with the Queen's approval and agreement, the Duke of York’s military affiliations and Royal patronages have been returned to the Queen... More>>

Financial Services Federation: Open Letter To Government From Non-bank Lenders: The Path Forward On CCCFA Changes
Responsible lenders are not interested in telling the Government “I told you so” when it comes to unintended consequences of changes to lending laws that are now causing grief for everyday Kiwis seeking finance... More>>

CTU: Too Many Kiwi Workers Financially Vulnerable As Omicron Looms
With New Zealand on the precipice of an Omicron outbreak and the economic upheaval that comes with it, the CTU’s annual Mood of the Workforce Survey shows the vast majority of kiwi workers do not have the financial resources to survive a period of unemployment... More>>

Financial Advice NZ: Law Changes Locking Out Home Seekers, Urgent Meeting Sought With Government

Recent changes in consumer finance law on top of Government policy changes are locking many home seekers out of finance options they would have qualified for just six weeks ago, says Financial Advice New Zealand... More>>




InfoPages News Channels