Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Aroha in Action family violence campaign

Hon Tariana Turia
Associate Minister of Social Development and Employment

14 December 2009

      Media Statement
 

Aroha in Action family violence campaign

Tariana Turia today announced the launch of the Government’s latest campaign against family violence.

The television, radio and print campaign is part of E Tu Whanau Ora Programme of Action – the Maori family violence strategy which Mrs Turia launched in August.

“Keeping whanau safe, strong and free from violence is the aim of the strategy and I am looking forward to the latest campaign which will centre around aroha,” Mrs Turia said.
 
The It’s Not Okay television campaign laid the groundwork in getting the message out there. Police have attributed it as having a major role to play in the rise of reports in domestic violence incidents, Mrs Turia said.

"It's one thing to say enough is enough to violence but it's quite another to know what to do about it. E Tu Whanau Ora helps to make the transformation possible by sending out a number of messages aimed at the importance and benefits of loving, caring and being with whanau.

“I truly believe that if a person really loves and cares about their whanau then they will not harm them.”

 After wide ranging hui with community members, six core themes for the campaign have been developed:

Aroha – expression of love/feeling loved
Whanaungatanga – it's about whanau, being together, doing things together
Korero, awhi – open communication, being supportive
Mana, manaakitanga – uphold people’s dignity/giving of yourself to others
Whakapapa – knowing who we are
Tikanga – doing things the right way according to our values
 

The Aroha in Action campaign will consist of:

 

·         A resource book written especially for whanau,

·         Advertisements on Health TV which has an estimated Maori audience of 46,606;

·         Advertisements on iwi radio which an estimated 52% of the Maori population listen to; and

·         Advertisements in Mana Magazine.

ends
 

 

 

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Pike River Recovery: Loader Driven By Russell Smith Recovered


A loader driven by former miner Russell Smith at the time of the Pike River Mine explosion has now been recovered from 1581m up the 2.3km drift access tunnel.
The recovery of the loader went smoothly and to plan. Pike River families were able to witness it being towed to a storage area, Chief Operations Officer Dinghy Pattinson says.
“We reached the loader at the end of last week, and then conducted a very deliberate and exacting forensic examination of the vehicle and operational zone... More>>

 

Parliament Adjourns: Adjournment Debate: Speaker Trevor Mallard

The 52 Parliament has sat for the last time before the September Election. It sat for 245 days... More>>

ALSO:

E-Cigarettes: Vaping Legislation Passes

Landmark legislation passed today puts New Zealand on track to saving thousands of lives and having a smokefree generation sooner rather than later, Associate Health Minister, Jenny Salesa says. The Smokefree Environments and Regulated Products (Vaping) ... More>>

ALSO:


National: $4 Billion Investment To End Wellington’s Congestion Woes

A National Government will invest another $4 billion in transport infrastructure across Wellington, igniting the economy and delivering the congestion-busting solutions the region has long been crying out for, National Party Leader Judith Collins says. ... More>>

ALSO:

Gordon Campbell: On The Virtues (and Fluffed Opportunities) Of The Operation Burnham Report

One unspoken rule of thumb in any official public inquiry is : whatever you do, don’t conclude you were made to listen to “a litany of lies” even if the evidence of a deliberate cover-up is right there under your nose. In that respect, the report ... More>>

ALSO:


Horizon Research Limited: How Judith Collins Stopped The Bleeding

Horizon Research includes questions on voting from time to time in its surveys – for both forthcoming referenda and general elections. More>>

Your Vote 2020: Bringing Election Coverage To Viewers Across TVNZ Channels And Platforms

As New Zealand gets ready to head to the ballot box this September, 1 NEWS is bringing voters comprehensive coverage and analysis of this year’s General Election. TVNZ’s coverage will draw on the depth of experience held across the 1 NEWS team, says Graeme ... More>>

Economy: 30% Believe Households Worse Off, 298,000 Expect To Lose Jobs

64% of New Zealanders feel the economic position of their households is the same or better than a year ago – and 30% think it is worse or much worse, while 298,000 think they will lose their jobs in the next 12 months. Households’ perceptions ... More>>

State Services Commission: Findings Of Investigation Into COVID-19 Active Cases Privacy Breach

Deputy State Services Commissioner Helene Quilter has today announced the findings of an investigation into a breach of privacy regarding sensitive personal information. The investigation looked into who or what caused the disclosure of the information, ... More>>

International Security: New Zealand Suspends Extradition Treaty With Hong Kong

The New Zealand Government has suspended its extradition treaty with Hong Kong and made a number of other changes in light of China’s decision to pass a national security law for Hong Kong, Foreign Affairs Minister Winston Peters says. More>>

ALSO:


 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 


 

InfoPages News Channels