Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Aroha in Action family violence campaign

Hon Tariana Turia
Associate Minister of Social Development and Employment

14 December 2009

      Media Statement

Aroha in Action family violence campaign

Tariana Turia today announced the launch of the Government’s latest campaign against family violence.

The television, radio and print campaign is part of E Tu Whanau Ora Programme of Action – the Maori family violence strategy which Mrs Turia launched in August.

“Keeping whanau safe, strong and free from violence is the aim of the strategy and I am looking forward to the latest campaign which will centre around aroha,” Mrs Turia said.
The It’s Not Okay television campaign laid the groundwork in getting the message out there. Police have attributed it as having a major role to play in the rise of reports in domestic violence incidents, Mrs Turia said.

"It's one thing to say enough is enough to violence but it's quite another to know what to do about it. E Tu Whanau Ora helps to make the transformation possible by sending out a number of messages aimed at the importance and benefits of loving, caring and being with whanau.

“I truly believe that if a person really loves and cares about their whanau then they will not harm them.”

 After wide ranging hui with community members, six core themes for the campaign have been developed:

Aroha – expression of love/feeling loved
Whanaungatanga – it's about whanau, being together, doing things together
Korero, awhi – open communication, being supportive
Mana, manaakitanga – uphold people’s dignity/giving of yourself to others
Whakapapa – knowing who we are
Tikanga – doing things the right way according to our values

The Aroha in Action campaign will consist of:


·         A resource book written especially for whanau,

·         Advertisements on Health TV which has an estimated Maori audience of 46,606;

·         Advertisements on iwi radio which an estimated 52% of the Maori population listen to; and

·         Advertisements in Mana Magazine.




© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Coronavirus Outbreak

The coronavirus – its official World Health Organisation designation is 2019-nCoV – is believed to have originated as a seafood-to-human transfer, with ground zero for the transfer believed to have been a fish market in Wuhan, China. The coronavirus is part of a family of viruses. That family includes everything from the common cold to more deadly examples like the Severe Acute Respiratory System (SARS) virus of 2002-2003, and the Middle East Respiratory System (MERS) outbreak that occurred in 2012. More>>

Published on Werewolf


Coronavirus: Health Staff To Meet China Flights

Public health staff will begin meeting flights from China from tomorrow to actively look for signs of the novel coronavirus and provide advice, information and reassurance to passengers. More>>


WINZ Quarterly Report: More People Getting Into Work

The December quarter benefit numbers released today show the Government’s plan to get people off the benefit and into work is starting to pay off,” Social Development Minister Carmel Sepuloni said. More>>


Changing lives: Boost In Whānau Ora Funding

Whānau throughout New Zealand are set to benefit from an extra three million dollars that will go directly to Whānau Ora Commissioning Agencies, the Minister for Whānau Ora Peeni Henare announced today. More>>


PGF Kaikōura $10.88M: Boost In Tourism & Business

The Provincial Growth Fund (PGF) is investing $10.88 million to boost business and tourism opportunities in Kaikōura, Parliamentary Undersecretary for Regional Economic Development, Fletcher Tabuteau announced today. More>>


Whitebaiting: Govt Plans To Protect Announced

With several native whitebait species in decline the Minister of Conservation Eugenie Sage has today released proposals to standardise and improve management of whitebait across New Zealand. More>>


Education: Resource For Schools On Climate Change

New resource for schools to increase awareness and understanding of climate change... More>>






InfoPages News Channels