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New Zealand Air Force All Fingers and Thumbs
New Zealand Defence Force
Te Ope Kaatua O Aotearoa
Media Release
06 September 2006
New Zealand Air
Force All Fingers and Thumbs
The Royal New Zealand Air Force (RNZAF) has joined today’s txt generation with the launch of a new recruitment tool targeting the youth mobile phone market.
In conjunction with specialist mobile enablement company ‘Run the Red’ the Air Force aims to open its recruitment doors in an easy and cost effective manner that appeals to potential Air Force recruits.
The Director of Air Force Recruiting, Squadron Leader Shaun Sexton says that by implementing the txt communication channel the Air Force hopes to improve engagement with the youth of today in a technologically savvy manner.
“Today’s job market is competitive and we can no longer rely on the tried and true methods of the past. The RNZAF offers fun, exciting and challenging career opportunities. We see txt recruitment as an ideal way to achieve our recruitment goals,” said Squadron Leader Sexton.
The Air Force aims to recruit more than 250 extra staff, to boost numbers to close to 3000 personnel, in the next few years.
The RNZAF txt channel launches nationwide today.
ENDS
www.airforce.mil.nz or www.bringiton.co.nz
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