Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Self regulation protects advertisers not consumers

MEDIA RELEASE
21 December 2006

FOR IMMEDIATE RELEASE

Advertising self regulation protects advertisers not consumers

Bluebird Foods Ltd has agreed to withdraw an advertisement in which a nutritionist recommended potato crisps as suitable for school lunches following a complaint to the Advertising Standards Assn by the Obesity Action Coalition.

“The last thing parents need in the battle to get their kids eating well is a nutritionist on a TV ad telling kids chippies are OK for school lunches. We are pleased Bluebird has agreed to withdraw the advertisement,” says Celia Murphy of the Obesity Action Coalition. “OAC considered the ad to be irresponsible.”

“It is such a shame that people had to see the ad at all. It should never have been shown,” says Ms Murphy.

“I find it astonishing that anyone, and especially a nutritionist, would think it was all right to recommend chippies for school lunches. Chippies are very high in fat and salt and no stretch of the imagination could make them OK as a healthy everyday food. Chippies are party food not school food.”

“The ad undermined parents’ and teachers’best efforts to teach children about good healthy eating and the right place of treats in the diet. Many schools are getting rid of foods like chippies from their tuck shops to support classroom nutrition lessons.”

Advertising in New Zealand is controlled by the Advertising Standards Association, an industry-based organisation. “Self-regulation has been described as being akin to putting Dracula in charge of the blood bank.” says Ms Murphy. “Industry monitoring itself just doesn’t work. It does not provide enough protection for consumers.”

OAC believes the Advertising Standards Association fails consumers on a number of counts.

Among its failures is the fact that action is only taken to review an ad once a complaint has been made. This means that vulnerable consumers are always exposed to the irresponsible and misleading ads for some time before they are withdrawn. The ASA say that complaints are dealt with in about 24 days from the time they are received. So, at best, it is weeks before an offending ad is withdrawn.

”A misleading or irresponsible ad can be seen by a lot of people and do a lot of damage in that time. If no-one complains, the ad stays. If the process was really about protecting consumers any ad which was subject to a complaint would be stopped, pending enquiry as soon as a complaint has been received. Corrective advertising should also follow to ensure those who have been misled get the right information.”

“Many people have no idea they can complain and many of those who do, have little confidence in the system and don’t bother.”

OAC believes advertising should be regulated and managed by an independent agency to give consumers more protection.

“Parents get a pretty poor deal from those in the food and advertising industries who are quick to blame burgeoning childhood obesity on a lack of parental responsibility but continue to use the most persuasive marketing methods to tempt them to buy high fat, high sugar foods.” says Ms Murphy.


ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Democracy 2.0: NextElection Partners With Scoop For Exciting Democracy Tech

NextElection, a technology platform empowering democracy and Government accountability, and Scoop Independent News have partnered to strengthen citizen participation in the 2020 New Zealand General Election, set for September 19th.

Scoop’s ambition for bringing NextElection to NZ is to use it to strengthen and expand Scoop Citizen activities under the auspices of the Scoop Foundation for Public Interest Journalism.

The nextelection.nz platform has been populated by the project team with channels for all the 2020 General Election candidates and political parties. It also features up to date geolocation data based on the latest electoral boundaries. More>> Joint Press Release: NextElection, Scoop.co.nz, ScoopCitizen





       
       

      Travel: Update On New Zealand And The Cook Islands Bubble

      The Prime Minister of New Zealand Jacinda Ardern and the Prime Minister of the Cook Islands Henry Puna have welcomed the completion of phase one in the establishment of a travel bubble between New Zealand and the Cook Island. More>>

      Election 2020: Labour Launch

      E ngā mana e ngā reo Ngāti whātua ngā mana whenua o Tāmaki Makaurau, e tika te kōrero Ehara taku toa he toa (taki tahi) he toa (taki tini) No rēira tātou e huihui mai nei, ka ‘Hoake tonu tātou’ Thank you for that welcome. And thank ... More>>

      Gordon Campbell: On Political Twins, And On Labour Extending Its Wage Subsidy Scheme

      A quick quiz for the weekend. Which political party currently represented in Parliament issued a press release yesterday that contained these stirring passages: “[We have] long supported a free trade and free movement area between Canada, Australia, New ... More>>

      ALSO:

      Parliament Adjourns: Adjournment Debate: Speaker Trevor Mallard

      The 52 Parliament has sat for the last time before the September Election. It sat for 245 days... More>>

      ALSO:

      E-Cigarettes: Vaping Legislation Passes

      Landmark legislation passed today puts New Zealand on track to saving thousands of lives and having a smokefree generation sooner rather than later, Associate Health Minister, Jenny Salesa says. The Smokefree Environments and Regulated Products (Vaping) ... More>>

      ALSO:


      National: $4 Billion Investment To End Wellington’s Congestion Woes

      A National Government will invest another $4 billion in transport infrastructure across Wellington, igniting the economy and delivering the congestion-busting solutions the region has long been crying out for, National Party Leader Judith Collins says. ... More>>

      ALSO:



      Covid-19: Poll On Management Approval

      New Zealanders’ overall trust in the Ministry of Health and Government to manage the COVID-19 pandemic is at 82%, down from 91% during April. Overall distrust that the Ministry and Government will manage it in ways which best protect themselves More>>

      Election 2020: National Releases 2020 Party List

      National’s 2020 Party List is a strong mix of experience coming up through our Caucus, and new and exciting talent joining our team from communities across New Zealand, Party President Peter Goodfellow says. “The National Party is incredibly ... More>>

      Horizon Research Limited: How Judith Collins Stopped The Bleeding

      Horizon Research includes questions on voting from time to time in its surveys – for both forthcoming referenda and general elections. More>>

      Your Vote 2020: Bringing Election Coverage To Viewers Across TVNZ Channels And Platforms

      As New Zealand gets ready to head to the ballot box this September, 1 NEWS is bringing voters comprehensive coverage and analysis of this year’s General Election. TVNZ’s coverage will draw on the depth of experience held across the 1 NEWS team, says Graeme ... More>>

      Economy: 30% Believe Households Worse Off, 298,000 Expect To Lose Jobs

      64% of New Zealanders feel the economic position of their households is the same or better than a year ago – and 30% think it is worse or much worse, while 298,000 think they will lose their jobs in the next 12 months. Households’ perceptions ... More>>

      State Services Commission: Findings Of Investigation Into COVID-19 Active Cases Privacy Breach

      Deputy State Services Commissioner Helene Quilter has today announced the findings of an investigation into a breach of privacy regarding sensitive personal information. The investigation looked into who or what caused the disclosure of the information, ... More>>

      International Security: New Zealand Suspends Extradition Treaty With Hong Kong

      The New Zealand Government has suspended its extradition treaty with Hong Kong and made a number of other changes in light of China’s decision to pass a national security law for Hong Kong, Foreign Affairs Minister Winston Peters says. More>>

      ALSO:


       
       
       
       
       
       

      LATEST HEADLINES

      • PARLIAMENT
      • POLITICS
      • REGIONAL
       


       

      InfoPages News Channels