Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


TV's Christmas hype will put families in the red

Television's Christmas hype will put families in the red

Alliance Party broadcasting spokesperson Sarah Campbell says Christmas is a time when the commercial nature of New Zealand television is more blatant than ever.

Ms Campbell says the holiday period sees the media acting as Santa's advertising mouthpiece, pushing consumerism onto the public by live coverage of shopping frenzies, and presenting "news" as an extended ad break.

"The sad fact is many families will be harrassed into overspending and debt this Christmas. There is constant pressure to spend up large, take a loan and buy now."

Ms Campbell says the Alliance wants to break the grip of commercial 'idiot box' television, and supports a totally commercial free, quality channel for all New Zealanders.

She says that it is unlikely that New Zealand viewers will learn much from television this Christmas about the sweatshop workers who produce the disposable goods flooding into the country.

"As a State Owned Enterprise, TVNZ is dedicated to making money – this will always influence programming, and cannot be separated from content, and shows that Labour and National are both birds of a feather when it comes to broadcasting."

Ms Campbell says the commercial influence on television programming is limiting diversity.

If a show cannot attract premium viewers – big spenders – it will not attract the advertising needed for prime time airplay, she says.

"Rather than providing free choice, the corporate system is destroying the potential of television as a genuinely valuable cultural and educational medium."

When advertising rules programming, the viewers attention is being bought and sold by big business, and entertainment has become little more than the delivery system for high pressure Christmas sales pitches.

A decent, public funded television channel could provide a diverse range of programming free of control by advertising, says Ms Campbell.

"While we enjoy ad free days this festive season, we should remember that commercial free television is a possibility all year round. "

"We have National Radio, and we could use this model for a television channel as well."

The Alliance supports the establishment of a television channel free of advertising and commercial influences.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On How America’s Middle East Allies Are Poisoning The Ground Joe Biden Will Inherit

As even the US mainstream media has been reporting, the prime motive for the murder of Iran’s top nuclear scientist Dr. Mohsen Fakhrizadeh (by Israeli or Saudi operatives, or both) has been to poison the situation that the next US president will inherit. At best, there was only an outside chance that the incoming Biden administration and the outgoing liberal regime of Iranian PM Hassan Rouhani could have revived the Iran anti-nuclear deal that Rouhani had negotiated in 2015 with Barack Obama. Deliberately though, America’s allies have now made it impossible for Biden to pursue that option... More>>


Pill Testing: Govt Moves On Drug Checking To Keep Young New Zealanders Safer This Summer

The Government will pass time limited legislation to give legal certainty to drug checking services, so they can carry out their work to keep New Zealanders safer this summer at festivals without fear of prosecution, Health Minister Andrew Little ... More>>


WorkSafe: 13 Parties Charged Over Whakaari/White Island Tragedy

WorkSafe New Zealand today filed charges against 13 parties in relation to the Whakaari/White Island eruption in December last year. “22 people have lost their lives in this tragic event. WorkSafe is tasked with investigating workplace incidents to determine ... More>>


Pay Gap: Progress On Pay Equity For DHB Staff

Today’s initial agreement between DHBs and the PSA on pay equity for clerical and administration staff is an important step toward better, fairer pay for this crucial and largely female workforce, Health Minister Andrew Little says. More>>


Media: Stuff Holds Itself Accountable For Wrongs To Māori

Stuff has today published the results of an investigation into itself, and issued a public apology, for the way the media organisation has portrayed Māori, the indigenous people of Aotearoa New Zealand, from its first editions to now. Tā Mātou Pono | More>>


New Zealand Government: To Declare A Climate Emergency

The Government will declare a climate emergency next week, Climate Change Minister James Shaw said today. “We are in the midst of a climate crisis that will impact on nearly every aspect of our lives and the type of planet our children will inherit ... More>>


Economy: Crown Accounts Reflect Govt’s Careful Economic Management

The better-than-expected Crown accounts released today show the Government’s careful management of the COVID-19 health crisis was the right approach to support the economy. As expected, the Crown accounts for the year to June 2020 show the operating balance ... More>>





InfoPages News Channels