Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Charlie’s Voluntarily Removes Fireworks Ad

Charlie’s Voluntarily Removes Fireworks Ad

Irreverent Kiwi beverage company Charlie’s is responding to concerns from the New Zealand Fire Service around one of the company ’s latest ads by voluntarily removing the commercial from television screens.

The animated ad features an eight-year-old Marc Ellis and his mates enjoying Guy Fawkes by setting off fireworks back in the days when double-happys could be bought at dairies and the neighbours letterbox was considered an ideal fireworks target.

Whilst the television ad for the newest Charlie’s range,Charlie’s Soda Co was aimed at adults remembering the very un-PC fun they used to have as children, the company was more than willing to remove the ad upon the request of the Fire Service.

“Charlie’s Soda Co . and the ad are all about those good old days when you and your mates did muck around with fireworks and as the ad says,“only morons would hold double -happys in your teeth .It ’s not that we are trying to say kids these days should do those things – they can ’t even buy fireworks anymore after all.We just reckon it ’s a shame if we can ’t look back on those days and have a bit of a laugh,” says Ron Curteis, Marketing Manager of Charlie’s Soda Co.

The ad is one in a series of three cartoon commercials and prior to the campaign launch Charlie ’s ensured they had all been approved by the Television Commercial Approvals Bureau – the body that certifies ads are able to be played on television.Having done this, Charlie’s felt confident the commercial would not be in breach of the Broadcast Standards.

“But we know the Fire Service is simply concerned about the safety and wellbeing of all New Zealanders and we support them in that.

“We sincerely hope they,and the rest of the country,have a safe and fun Guy Fawkes Night,”Ron says. The other two ads in the series will still be screened on television and on the Charlie’s Soda Co.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On How The US Supreme Court Is Undermining American Democracy

If Joe Biden is elected President next week, here comes the bad news. If Biden tries to defend Obamacare, combat climate change (via say, a variant of the Green New Deal) or tries to improve the access of US women to abortion services , he will run afoul of a Supreme Court dominated by judges likely to rule that such matters must be left to the states like Missouri and Alabama to manage as they see fit. Meaning: Even if Biden had a radical agenda, this would be unlikely to survive the current bench on the Supreme Court... More>>


Gordon Campbell: On National Being Shafted By Its Own Creation

As it licks its wounds, let’s hope the National Party can still find time to look back with some pride at what it has achieved in Epsom. The Act Party’s nationwide success on Saturday night has been a tribute to National’s foresight, and to its ... More>>


Green Party: 'Fruitful Discussions ... Further Discussions To Have'

The Green Party says there is a negotiation going on with the Labour Party, but there are more discussions to be had. More>>


Border: No Changes To Border Exemptions After Fishing Crew Test Covid-19 Positive

The cases were detected after routine day three testing but the immigration minister and air commodore agree there's no need to change border exemptions. More>>

PSA: Labour-Led Government Has Mandate For Transformation, Equality And Transparency

The Public Service Association welcomes the progressive electoral landslide New Zealand voters delivered on Saturday, and the union says its members look forward to implementing policies that reduce poverty and inequality, support affordable housing ... More>>


Election: ParityBOT_NZ Processed Nearly 200,000 Tweets To Find And Fight Online Abuse Over The NZ Election

Auckland, New Zealand: Of the almost 200,000 tweets directed at women candidates that Areto Labs’ proprietary election Twitter bot, ParityBOT_NZ, processed over the New Zealand election period, nearly 4,000 were classified as toxic and triggered ... More>>

Stats NZ: New Report Shows Significant Changes To New Zealand’s Climate

Climate change is already happening in New Zealand and could have a profound impact on future generations of New Zealanders, a new report from the Ministry for the Environment and Stats NZ says. Our atmosphere and climate 2020 , released today, includes analysis ... More>>


Judith Collins: Obese People Must Take Responsibility For 'personal Choices'

National Party leader Judith Collins has described obesity as a weakness and says people should not 'blame systems for personal choices'. More>>

Māori Party: Poll Reveals Tamihere On Cusp Of Historic Māori Movement Election Victory

John Tamihere’s election campaign is on the rise and on track to return the Māori Party to parliament, a new Māori TV poll has revealed. The poll released on 11 October during the seventh and final Māori TV Maori Electoral campaign coverage has Tamihere ... More>>




InfoPages News Channels