Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Coalition Welcomes Proposed Tightening Of Rules

Obesity Action Coalition Welcomes Proposed Tightening Of Advertising Rules
For immediate release 26 June 2008

The Obesity Action Coalition is welcoming a proposed measure in the Public Health Bill that would allow the Ministry of Health to regulate against advertising unhealthy foods if a code of practice is ignored.

The Health Select Committee tabled its report on the Public Health Bill in Parliament today.

OAC Director Leigh Sturgiss says marketing of foods high in salt, sugar and fat has an impact on what children prefer, buy and eat, and OAC has been recommending for some time that these marketing practises should be regulated.

"We are really pleased the Health Committee is recommending regulation on how goods can be advertising or marketed.

"This is not a question of a knowledge deficit. We all know what foods we should eat more of or less of. But regulation is often needed for people to act on things they already know will benefit them but haven't done anything about.

"As the Committee noted in its own report on the Inquiry into Obesity and Type 2 Diabetes, behaviour change is not achieved by education or information alone. It decided environmental change is necessary to make it possible for people to attain and maintain healthy lifestyles.

"Regulation would also ensure all players in the junk food industry know the rules, and what the impact would be if they ignore them."

The Committee is also recommending provisions be tightened to require codes of practices that state objectives and targets against which progress can be assessed.

"We are relieved it will be the Ministry of Health setting these measures, not the food or advertising industries. We hope real measures will be put in place that will have a real impact."

Leigh Sturgiss says the food and advertising industries now have two years to show they are serious about helping to address childhood obesity.

"The industries must stick to a to-be-developed code of practice around advertising unhealthy foods to children. They will have two years to get their act together or face regulation."

She says there are a number of parallels with the advertising of unhealthy foods and the advertising of tobacco.

"It would be great to see obesity rates drop like smoking prevalence rates have. We shouldn't forget that regulation of tobacco advertising was instrumental in this drop."


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On What Leadership (And The Lack Of It) Looks Like

Leadership is an intangible quality, but most New Zealanders will be thanking their lucky stars for what’s being provided by PM Jacinda Ardern and Ministry of Health Director-General Ashley Bloomfield. On a daily basis, both have been clear and decisive about the rationale for the policies they’re pursuing and - by and large - they’re managing to re-assure the public, and yet prepare them gradually for the bad times and challenges to come...More>>


Police Commissioner: Christchurch Terrorist Pleads Guilty

Police acknowledge the guilty pleas in the Christchurch Mosque attacks prosecution that were entered in the Christchurch High Court today. The guilty pleas to 51 charges of murder, 40 charges of attempted murder and one charge of engaging in a terrorist ... More>>


Government: Nation Steps Up To COVID-19 Alert Level 2

New Zealand has been moved up to COVID-19 Alert Level 2, Reduce Contact, in an escalation of efforts to reduce the spread of the virus in New Zealand, Prime Minister Jacinda Ardern announced today... More>>


COVID-19: Business Response Package

Cabinet today approved the development of a Business Continuity Package to help support the economy through the disruption caused by COVID-19. “New Zealand is well-placed to respond to COVID-19. More>>


Transport: $54 billion Investment In Draft GPS 2021

The Draft Government Policy Statement (GPS) 2021 on land transport confirms that the Government will invest a record $54 billion in its balanced transport policy over the next decade. More>>


Gordon Campbell: On The Loss Of Abortion Safe Zones

No doubt, last night’s defeat of abortion law reform provisions that would have created safe zones around abortion clinics will be portrayed, by some, as a victory for free speech. It isn’t. It was a victory for bigotry and intimidation directed ... More>>


Gordon Campbell: On National's Regulation Crusade

Lets step back in time now, to simpler days and to simple-minded solutions. So…. if National gets elected, landlords will once again be able to evict tenants at will, raise rents anytime they like, and ignore the need to install a healthy standard of heating in the homes they put out to rent. This promised ‘bonfire of regulations’ is being done in the name of cutting red tape... More>>


SMC - Expert Reaction: PF2050 Strategy

DOC has released a strategy to reach Predator Free 2050, along with an action plan through to 2025. The predator-free goal focuses on three groups of mammals: possums, three species of rats, plus stoats, ferrets and weasels... More>>


Land, Air And Sea: Regions To Benefit From NZ Upgrade

Regional New Zealand will be a hive of activity in the coming months as the New Zealand Upgrade Programme delivers on its promise to modernise our infrastructure, prepare for climate change and help grow our economy. As part of the $12 billion ... More>>






InfoPages News Channels