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Family Party launches billboard campaign
THE FAMILY PARTY
23 September 2008
Family Party launches billboard campaign
The Family Party has unveiling the first two in a series of billboards aimed at winning the Party Vote.
Based on a theme of reinstating traditional family values and putting families first again, the party billboards feature real New Zealand families, starting with the party leader.
Today's billboards feature three generations of party leader Richard Lewis' family and are located at Nielson Street Onehunga and the South Eastern motorway Mt Wellington.
He says the billboards will complement the very hard work being done on the ground with strategies to win Mangere, Manukau and East Coast Bays.
"We're excited about taking our message to the next level and are proud to be using our own families as opposed to stock photo's from America, which has been Labour's lazy approach to promotions," says Mr Lewis.
More billboards will be erected on the Southern motorway and other Auckland areas over the next two weeks.
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