Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Maori Voters Back Labour In Maori Television Poll


Maori Voters Back Labour In Maori Television Poll

A political poll commissioned by Maori Television shows that Labour has a clear majority of support amongst Maori voters (52 per cent) followed by the Maori party (20 per cent) and National (15 per cent). As many Maori voters would support NZ First (five per cent) as they would the Greens (five per cent) while United Future and ACT gather less than one per cent support.

Special analysis of Maori voters’ opinions of political parties and politicians was unveiled tonight (Tuesday October 7) on KOWHIRI ’08 – a series of 10 political programmes screening on Maori Television every Tuesday and Wednesday at 8.30 PM from October 7 to November 5. KOWHIRI ’08 is co-hosted by Native Affairs presenter Julian Wilcox and Te Kaea political reporter Tina Wickliffe and includes expert commentary from panelists Ms Sandra Lee and Dr Ann Sullivan as well as additional observations by political scientist Dr Maria Bargh and Dr Ranginui Walker.

A total of eight political polls over the next four weeks – prepared by Baseline Consultancy and TNS Direct – will assess the intentions and influences of approximately 4,000 Maori voters on the General roll and Maori electorates in the build-up to election night. The first political poll released tonight on KOWHIRI ’08 polled 420 voter eligible Maori aged 18 and over on either the general or the Maori electoral rolls between September 18 and 28 2008. The margin of error is 4.8 per cent.

On leader preferences and assessments, Maori voters’ support for Labour is reflected in their much stronger preference for Helen Clark (38 per cent) for Prime Minister than John Key (10 per cent) who enjoys as much support for preferred PM as Winston Peters (10 per cent). Less than five per cent of Maori voters polled selected Pita Sharples (four per cent) or Tariana Turia (three per cent) as their preferred PM.

Similarly, Maori voters rate Helen Clark’s overall standard of performance as Prime Minister (70 per cent) twice as high as John Key’s performance as leader of the Opposition (36 per cent rated him as performing that role very well or well). In terms of specific personality attributes, Maori are considerably more likely to rate Clark than Key as being:

Attribute Clark
% Key
More honest than other politicians 61 22
Down to earth 74 42
In touch with the needs of Maori 52 14
Rather inexperienced 8 66
Base: Maori voters 420 420

However, Maori voters are more likely to believe that John Key would choose the Maori Party (53 per cent) as a coalition partner for National than ACT (50 per cent) or the Greens (44 per cent) and certainly NZ First (27 per cent). But if NZ First was the only coalition party that would enable Key to become Prime Minister, then 69 per cent of Maori voters believe he would still do a deal with Winston Peters.

MMP VOTING: PARTY VOTE: If a general election was held yesterday, which political party would you have voted for?

18-28 September 2008
Total Maori Non-Maori
% % %
Labour 41 52 35
National 40 15 51
NZ First 4 5 3
Green Party 5 5 6
ACT 1.7 0.6 2.2
United Future 0.4 0.3 0.5
Maori Party 6 20 0.4
Alliance 0.1 - 0.1
Christian Heritage - - -
Progressive 0.2 0.3 0.1
Destiny NZ 0.3 0.6 0.1
All others 1.5 1.4 1.5
Base: 1172 355 817
Don’t know/ undecided 11.3 12.6 10.7
Would not vote 2.9 2.9 2.9
Base: 1365 420 945


18-28 September 2008
Total Maori Non-Maori
Main candidates % % %
Helen Clark 34 38 32
John Key 28 10 36
Winston Peters 5 10 3
Pita Sharples 1.2 3.6 0.2
Tariana Turia 1 3 -
None 4 5 4
Don’t know 19 20 18
Base: 1365 420 945


18-28 September 2008
Total Maori Non-Maori
% % %
Very well 22 24 21
Fairly well 40 46 37
Total – Performed well 62 70 58
Neither well nor poorly 12 10 13
Fairly poorly 13 11.4 14
Very Poorly 11 6.4 13
Total – Performed poorly 24 18 27
Don’t know 2 2 1
Base: 1365 420 945


18-28 September 2008
Total Maori Non-Maori
% % %
Very well 11 6 13
Fairly well 39 30 43
Total – Performed well 50 36 56
Neither well nor poorly 15 16 15
Fairly poorly 16 20 14
Very poorly 11 18 8
Total – Performed poorly 27 38 22
Don’t know 8 10 7
Base: 1365 420 945


18-28 September 2008
Total Maori Non-Maori
% % %
Is more honest than most politicians? 51 61 47
Is down to earth? 70 74 68
Understands the economic problems facing New Zealand? 65 71 62
Has a lot of personality? 43 52 39
Is rather inexperienced? 11 8 13
Is out of touch with ordinary people? 41 36 43
In touch with the needs of Maori? 55 52 56
Base: 1365 420 945


18-28 September 2008
Total Maori Non-Maori
% % %
Is more honest than most politicians? 36 22 42
Is down to earth? 54 42 59
Understands the economic problems facing New Zealand? 67 57 71
Has a lot of personality? 48 44 51
Is rather inexperienced? 66 66 66
Is out of touch with ordinary people? 42 55 37
In touch with the needs of Maori? 23 14 27
Base: 1365 420 945

POTENTIAL COALITION PARTIES WITH THE NATIONAL PARTY: Who would John Key and the National Party choose as a coalition partner if National needed their support to form a ruling coalition party after the next election?

Potential coalition party with National Party Total
% Maori
% Non Maori
Maori Party 49 53 47
New Zealand First/Winston Peters 22 27 19
ACT 56 50 58
Greens 40 44 38
United Future 45 37 48
Base: 1365 420 945

Would John Key form a coalition with Winston Peters/ NZ First if this was the only way that Key could become Prime Minister of a National lead Government?

Total Yes I believe he would form a coalition
% Maori
% Non Maori
56 69 50
Base: 1365 420 945

The next poll will focus on the Maori electorate of Tamaki Makaurau (Wednesday October 15) followed by Waiariki (Tuesday October 21); Te Tai Hauauru (Wednesday October 22); Te Tai Tokerau (Tuesday October 28); Te Tai Tonga (Wednesday October 29); Hauraki Waikato (Tuesday November 4); and Ikaroa Rawhiti (Wednesday November 5).

Maori Television's coverage of the 2008 General Election “ KOWHIRI ™08 “ continues with a look at the minor parties including NZ First, the Greens and the Maori Party tomorrow night (Wednesday October 8) at 8.30 PM. For more information, go to the website www.maoritelevision.com.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Last Night’s Leaders Debate

Do political debates change voter intentions, and cause voters to switch sides? According to a 2019 Harvard Business School study conducted across 61 elections in nine countries involving 172,000 respondents, the answer would seem to be a resounding “No.” Political debates have little effect on voter behaviour, let alone on election outcomes. Crucially, the limited effect they do have does not involve a change in voters’ policy preferences... More>>


National Agriculture Policy: Will Restore Farmer Confidence And Pride

A National Government will reduce regulatory burden and give farmers confidence for the future. Leader of the National Party Judith Collins and Agriculture spokesperson David Bennett announced National’s Agriculture policy in Gisborne today. “Agriculture ... More>>


Shaw: Wealth Tax Not A Bottom Line For Green Party But They Will Push For It

Green Party co-leader James Shaw says one of his senior MPs misspoke under pressure when she said a wealth tax was one of the party's bottom lines. More>>


Government: More Border Exceptions For Critical Roles

The Government has established class exceptions for border entry for a limited number of veterinarians, deep sea fishing crew, as well as agricultural and horticultural machinery operators. “Tight border restrictions remain the backbone of the Government’s ... More>>


PM: Auckland At Bolstered Level 2, Rest Of Country Provisionally At Level 1

Pandemic alert levels for the whole country have been reviewed by Cabinet and Prime Minister Jacinda Ardern is announcing whether restrictions will be eased. More>>


Dunne Speaks: The Election Campaign Just Grinds Slowly On And On

With just over three weeks until the General Election, the release of the first major pre-election opinion poll this week confirmed what was already being reported about this year’s campaign. Although the gap between Labour and National has narrowed ... More>>

Electoral Commission: Candidate And Party Lists Released

17 registered political parties and 677 candidates will be contesting the 2020 General Election Nominations have now closed and the Electoral Commission has released the electorate and party list candidates for 2020 online at vote.nz . Advance voting ... More>>

National: Plan To Restore NZ’s Prosperity

National’s Economic and Fiscal Plan carefully balances the need to invest in infrastructure and core public services while also reducing tax pressure on Kiwi families and businesses. National Leader Judith Collins and Finance spokesperson Paul Goldsmith unveiled National’s ... More>>


NZ First: Party List

New Zealand First has a proven twenty-seven-year history of bringing balance and common sense to our government. Amid the continued setbacks of COVID-19 restrictions, New Zealand First has once again sustained its profile by selecting a strong team ... More>>

Election: Arriving Travellers In Isolation To Be Able To Vote By Telephone

Up to 5,000 people in managed isolation or quarantine will be able to vote by telephone in the general election and referendums after an amendment to electoral regulations last week. Chief Electoral Officer Alicia Wright says the Electoral Commission sought ... More>>





InfoPages News Channels