Poll March 3-16: Nat 45.5% Lab 31.5% Grn 14%

Friday, 21 March 2014, 5:22 pm
Press Release: Roy Morgan Research

National (45.5%) now neck and neck with Labour/ Greens (45.5%); John Key calls election for September 20 as scandal involving Justice Minister Judith Collins sends National support lower

• March 22 2014

• Finding No. 5489

• Topic: Federal Poll Public Opinion

This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone – both landline and mobile telephone, with a NZ wide cross-section of 873 electors from March 3-16, 2014. Of all electors surveyed 4% (up 0.5%) didn’t name a party.

Today’s New Zealand Roy Morgan Poll shows National (45.5%, down 3%) now level with a potential Labour/ Greens alliance (45.5%, up 4.5%) after Prime Minister John Key called the New Zealand Election for September 20. Support for Key’s Coalition partners shows the Maori Party 2% (up 0.5%), ACT NZ (0.5%, down 0.5%) and United Future 0.5% (unchanged).

Support for the Labour Party has risen slightly to 31.5% (up 1%), the Greens have jumped to 14% (up 3.5%), New Zealand First 3.5% (down 1%), Mana Party 0% (down 0.5%), Conservative Party of NZ 1.5% (down 1%) and Internet Party (0%, unchanged) while support for Others is 1% (up 1%).

If a National Election were held now the latest New Zealand Roy Morgan Poll shows that the election would be too close to call.

The latest NZ Roy Morgan Government Confidence Rating is at 135.5pts (down 6pts) with 61% (down 4pts) of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 25.5% (up 2%) that say New Zealand is ‘heading in the wrong direction’.

Gary Morgan says:

“Today’s New Zealand Roy Morgan Poll shows National (45.5%, down 3%) now dead level with a potential Labour/ Greens alliance (45.5%, up 4.5%) after Prime Minister John Key called the New Zealand Election for September 20, 2014 – two months earlier than expected.

“The fall in National’s vote comes amid the scandal engulfing Justice Minister Judith Collins, which continues to grow. Collins is accused of a conflict of interest in her dealings with New Zealand dairy company Oravida – her husband is a director of the firm.

“Oravida is a substantial exporter of dairy products to China, and there are questions about who paid for a dinner Collins had with Oravida founder and chairman Deyi Stone Shi in Shanghai last year. The Justice Minister has claimed that only tourism matters were discussed at the dinner, although Prime Minister Key has already expressed his disappointment in Collins.”

Electors were asked: “If a New Zealand Election were held today which party would receive your party vote?” This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone – both landline and mobile telephone, with a NZ wide cross-section of 873 electors from March 3-16, 2014. Of all electors surveyed 4% (up 0.5%) didn’t name a party.

Roy Morgan New Zealand Election 2014 Interactive Charts

Today Roy Morgan New Zealand introduces our interactive New Zealand Election charts. These interactive charts allow a deeper look at voting patterns in New Zealand over varying timeframes and provide election observers with the ability to pinpoint key turning points for the political parties.

In future weeks we will be adding key demographic variables to the charts including Age, Gender and Regional breakdowns to show which way key demographics are voting and which demographics each party needs to target to maximise their vote at this year’s New Zealand Election – called for September 20, 2014. View interactive New Zealand Election charts here.

Purchase the latest Roy Morgan New Zealand Electorate Profiles.

Roy Morgan New Zealand Voting & Government Confidence Tables

• New Zealand Voting Intention Summary

• Two-Party Preferred: National Party-led Government vs. Parliamentary Opposition Parties

• New Zealand Government Confidence: Heading in "Right" or "Wrong" direction?

© Scoop Media

Roy Morgan Research

New Zealand's leading social and market research company

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.

Contact Roy Morgan Research

• Website - www.roymorgan.com