Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


New methods needed to reach non-voters

Media release – for immediate use
Election Data Consortium
17 September 2014

New methods needed to reach non-voters

Non-voters are much heavier users of the internet than those who do vote, while 43 per cent of non-voters say they never read a newspaper according to research released today by the Election Data Consortium.

An analysis of Roy Morgan polling data between July 2011 – April 2014 by data company Qrious shows those likely to vote are heavier readers of newspapers than those who say they are unlikely to vote.

“Reaching out to enrolled non-voters and getting them to vote will take new approaches,” says Qrious spokesman Cyrus Facciano.

“Political parties cannot simply place an ad in the newspaper and expect to convince them to get to the polling booth. They will need to use new channels to reach out to this pool of potential voters.”

In total, 43 percent of likely enrolled non-voters said they never read a newspaper, compared to 26 percent of all voters. Yet, 47 percent of non-voters say they are heavy users of the internet (more than 15 hours per week), compared to just one-third of actual voters.

The high levels of internet use and low levels of newspaper readership could be explained in part by age and generational differences with younger people less likely to vote.

Roy Morgan asked respondents if they are likely or not to vote. For the purpose of this analysis non-voters were defined as non-enrolled people or enrolled people who said they did not "always or nearly always" vote.
Earlier work by Qrious looked at the preferred parties of non-voters, with those aged under 24 making up the largest number of those unlikely to vote, and split-voting by electorate. More information can be found here: http://info.scoop.co.nz/NZ_Election_Data_Consortium


Editors: see attachment for breakdown

Click for big version.

About Roy Morgan Research - roymorgan.com
Roy Morgan Research is Australia’s best known and longest established market research company, with an unparalleled reputation for reliable, accurate, meaningful, revealing market research. Proudly independent, the Company now operates globally with offices in New Zealand, USA, UK, Indonesia and throughout Australia. See more here: roymorgan.com/about/about-roy-morgan-research

About Qrious - qrious.co.nz
Information. Insight. Action. We are entering a new, more connected digital age, where innovation can flourish. Qrious is here to provide the platform and the capability to support this phenomenon, through better use of information to provide insights that are actionable.

Election Data Consortium
The two companies are working together as part of the Election Data Consortium to gain greater insights into what is driving the 2014 election. www.electionresults.co.nz

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Sending An Orion P-3 To Tonga

Because the undersea volcanic eruption in Tonga cut communications with the more remote parts of the country, it wasn’t at all surprising that as a good Pacific neighbour, New Zealand sent a reconnaissance aircraft up there to gather information about the extent and location of the damage. The more interesting thing was which plane we sent. It was an old P-3K Orion. It wasn’t one of the four fancy P-8 Poseidons that the New Zealand taxpayer spent north of $3 billion to purchase and to equip, only a few years ago...


Government: New Zealand Prepared To Send Support To Tonga

New Zealand is ready to assist Tonga in its recovery from Saturday night’s undersea eruption and tsunami, Foreign Affairs Minister Nanaia Mahuta and Defence Minister Peeni Henare said today... More>>

Ministry of Health: COVID-19 Immunisation Starts For 5 To 11-year-old Tāmariki

More than 120,000 doses of the child (paediatric) Pfizer vaccine have been delivered to over 500 vaccination sites around New Zealand as health providers prepare to start immunising 5 to 11-year-olds tamariki from today, 17 January... More>>

Crown: Duke Of York’s NZ Military Patronage Appointment Ends
Buckingham Palace has recently announced that, with the Queen's approval and agreement, the Duke of York’s military affiliations and Royal patronages have been returned to the Queen... More>>

CTU: Too Many Kiwi Workers Financially Vulnerable As Omicron Looms
With New Zealand on the precipice of an Omicron outbreak and the economic upheaval that comes with it, the CTU’s annual Mood of the Workforce Survey shows the vast majority of kiwi workers do not have the financial resources to survive a period of unemployment... More>>

Financial Advice NZ: Law Changes Locking Out Home Seekers, Urgent Meeting Sought With Government

Recent changes in consumer finance law on top of Government policy changes are locking many home seekers out of finance options they would have qualified for just six weeks ago, says Financial Advice New Zealand... More>>

Energy: Powering NZ’s Future With Biofuels
The Government will introduce a Sustainable Biofuels Mandate to help reduce greenhouse gas emissions in the transport sector, Energy and Resources Minister Megan Woods said today... More>>




InfoPages News Channels