Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Launch of the UpStarters – NZ tech and innovation story

The New Zealand Tech and Innovation Story, the UpStarters, launched this morning by Prime Minister Jacinda Ardern at Techweek ’18, is a key milestone in supporting our tech and innovation companies to promote themselves on the world stage.

The UpStarters story was created to form a compelling, consistent and coherent way of sharing New Zealand’s tech and innovation capabilities internationally. Over time, this story will help build New Zealand’s reputation as a credible source of world-class innovation and technology solutions.

Key themes of the UpStarters story convey the unique mindset and approach of New Zealand tech and innovation entrepreneurs. We’re creative, practical thinkers who turn ideas into reality, and we’re not afraid to challenge convention and do things differently.

David Downs, general manager at New Zealand Trade and Enterprise and the co-author of No.8 Re-charged, says the UpStarters story is a reimagining of the old ‘number 8 wire’ mentality, better suited to a high-tech world. It is also deeply rooted in the Māori idea of the pōtiki spirit - the attitude of the youngest child in the family, who pushes boundaries and takes more chances than the rest.

“The goal is for tech businesses to use this story to create a unique and memorable first impression that raises curiosity among potential buyers internationally. We want to break through some of the stereotypes of New Zealand as just a tourist destination with beautiful scenery. We have all that, but we also have a lot more and this story is a big step forward in ensuring our growing tech sector receives that same recognition. The potential economic and social benefits of a truly digital nation are significant,” Downs says.

The Technology’s Investment Network’s 2017 TIN100 report showed that our technology sector is now our third larget export sector – and the fastest growing – with overseas earnings reaching $7 billion. These businesses also help diversify our export economy toward higher value-added products and services and reduce reliance on New Zealand’s natural resources.

NZTech chief executive, Graeme Muller, says the story of New Zealand technology and innovation is more than a single strap line or case study.

“It’s about broadening perceptions of New Zealand and New Zealanders, and what makes the technology they create unique. Our tech firms are exporting amazing technology to the world, and the UpStarters story will allow them to stand on each other’s shoulders and together build New Zealand’s international reputation,” Muller says.

Greg Shanahan, managing director of the Technology Investment Network and of tech company Veriphi, says New Zealand has a growing reputation for innovation that is evident in the success of our tech companies overseas and the growing amount of foreign investment that they are attracting.

“Our isolation, rich environment, small size, and open diverse culture are critical enablers of this success. Understanding our tech and innovation story helps creates trust in New Zealand brands and explains the uniqueness already evident to some global customers.”

The New Zealand Tech & Innovation Story was identified as a key initiative in the Building a Digital Nation’ report work plan. It is a collaborative project, led by New Zealand Tech with support from New Zealand Trade and Enterprise, New Zealand Story Group and the Ministry of Business, Innovation and Employment.

Find out more about the New Zealand Tech and Innovation Story and how you can use it, visit www.upstarters.co.nz


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Juggling Covid, And France’s Trump-like Populist


It is the age-old Covid problem. How to balance the needs for firms (and schools) to re-open against the need to protect public health. In the past, the balance has been struck by insisting that the best public health outcomes also deliver the best economic (and educational) outcomes. While that may still be objectively true, it is no longer a politically tenable position... More>>

RNZ: Prime Minister Jacinda Ardern announces Cabinet decision on Covid-19 alert levels


Northland will move to level 2 at 11.59pm on 19 October. Waikato will be held at level 3, to be reviewed on Friday. Auckland will remain in level 3 with current restrictions for another two weeks... More>>

ALSO:




 
 


Government: Red Tape Cut To Boost Housing Supply
First home buyers are set to benefit from changes to planning rules being advanced by the Government and the National Party that will enable more medium density housing and cut red tape that acts as a barrier to development... More>>

ALSO:

Economy: Inflation highest in over a decade
The consumers price index rose 2.2 percent in the September 2021 quarter, the biggest quarterly movement since a 2.3 percent rise in the December 2010 quarter, Stats NZ said today. Excluding quarters impacted by increases to GST rates, the September quarter movement was the highest since the June 1987 quarter... More>>

ALSO:


Government: New Zealand Increases Climate Aid Contribution

The Government is making a four-fold increase in the support it provides to countries most vulnerable to the climate emergency, Prime Minister Jacinda Ardern and Climate Change Minister James Shaw announced today... More>>



Pay Cheque To Pay Cheque: Half A Million New Zealanders Have No Savings
New findings from the Consumer NZ sentiment tracker found that 15% of New Zealanders had no savings, and a further 27% were anxious about their level of savings and would like to have more tucked away... More>>


Government: Mandatory Vaccination For Two Workforces

Large parts of two workforces critical to preventing the spread of COVID-19 will be required to be vaccinated, COVID-19 Response Minister Chris Hipkins said today. “Our education and health and disability workforces have done an incredible job throughout this pandemic to keep themselves and people safe,” Chris Hipkins said.... More>>


Green Party: Deeply Concerned Space Launches May Be Breaching Nuclear-free Laws

The Green Party is deeply concerned that space launches by Rocket Lab may be breaching nuclear-free laws, given our long-standing position as a signatory of the Nuclear Non-Proliferation Treaty... More>>


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels