Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Better Public Media reaction to Melissa Lee Member’s Bill

Better Public Media reaction to Melissa Lee Member’s Bill

Better Public Media Trust warns that the Member’s Bill from Melissa Lee is really an attack on low-rating public media content – especially Māori content.

“The title may seem innocuous,” said BPM Trust Chair, Peter Thompson, “but here’s the giveaway clause:

This Bill would ensure that television shows, visual online media, and non-music-based radio programming would be reported on and tracked, in order to safeguard public funds for appropriate content that New Zealanders care about while also encouraging better funding analysis by the agencies before projects are confirmed or renewed.

“Clearly, National thinks it’s a waste of public money to fund content that doesn’t have mainstream appeal and rate well. That’s ironic given that Melissa Lee received millions of taxpayer dollars to make the low-rating public service series Asia Downunder for many years,” Thompson said.

The rationale behind this Bill could be to attack Māori screen content.

“National knows that the ratings for a lot of Te Mangai Paho funded content is low, especially te reo only content, and there are some folk who would doubtless use ratings data as a pretext to question the funding. Quite apart from the Crown’s Treaty obligations, however, you cannot gauge the public value of content made for specialist demographics using ratings alone.”

Better Public Media Trust does not view this Bill as important, but suggests a useful addition to the Bill would be to include qualitative measures as well.

“There has to be consideration of the intended audience, there has to be consideration of content diversity, and the publication of this information should not be used as political leverage to inhibit creative risk-taking,” Thompson said.

“Using ratings as the primary gauge of public value would pervert the whole point of having public content funding agencies because it would expose them to precisely the commercial performance criteria they were set up to avoid!

The other problem with this Bill is that the ratings themselves are widely regarded as inaccurate.

“The efficacy of ratings, especially in respect of statistical validity and the composition of the Peoplemeter panel (age, gender, ethnicity, the need to be a homeowner) is not a reliable measure of audience numbers.”

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Chilling The Warm Fuzzies About The US/China Trade Deal

Hold the champagne, folks. This week’s China/US deal is more about a change in tone between the world’s two biggest economies – thank goodness they’re not slapping more tariffs on each other! - than a landmark change in substance. The high walls of US and Chinese tariffs built in recent years will largely remain intact, and few economists are predicting the deal will significantly boost the growth prospects for a slowing US economy. As the New York Times noted this morning, the likes of New Zealand will still face the trade barriers imposed by the Trump administration during the recent rounds of fighting. More>>


PGF Kaikōura $10.88M: Boost In Tourism & Business

The Provincial Growth Fund (PGF) is investing $10.88 million to boost business and tourism opportunities in Kaikōura, Parliamentary Undersecretary for Regional Economic Development, Fletcher Tabuteau announced today. More>>


Whitebaiting: Govt Plans To Protect Announced

With several native whitebait species in decline the Minister of Conservation Eugenie Sage has today released proposals to standardise and improve management of whitebait across New Zealand. More>>


Education: Resource For Schools On Climate Change

New resource for schools to increase awareness and understanding of climate change... More>>


In Effect April: New Regulations For Local Medicinal Cannabis

Minister of Health Dr David Clark says new regulations will allow local cultivation and manufacture of medicinal cannabis products that will potentially help ease the pain of thousands of people. More>>


RNZ: New Year Honours: Sporting Greats Among Knights And Dames

Six new knights and dames, including Silver Ferns coach Dame Noeline Taurua and economist Professor Dame Marilyn Waring, have been created in today's New Year's Honours List. The list of 180 recipients - 91 women and 89 men - leans heavily on awards for community service, arts and the media, health and sport.


Gordon Campbell: On What An Inquiry Might Look Like

Presumably, if there is to be a ministerial inquiry (at the very least) into the Whakaari/White Island disaster, it will need to be a joint ministerial inquiry. That’s because the relevant areas of responsibility seem to be so deeply interwoven... More>>






InfoPages News Channels