Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


New Zealanders Are Backing Kiwi Businesses To Reboot The Economy

Colmar Brunton’s latest research into COVID-19 shows New Zealanders are keen to reboot the economy by supporting Kiwi businesses. This reflects a wave of patriotism sweeping the nation, as we give ourselves, and the Government, a pat on the back for fighting the virus.

The latest Colmar Brunton COVID Times study surveyed over 600 New Zealanders from 20-21 April 2020. Fieldwork started after the Prime Minister’s announcement we’d be moving to Alert Level 3. It builds upon original research conducted between 3-5 April, as well as making comparisons with global research conducted across the G7 nations, by Kantar, Colmar Brunton’s global parent company.

Head of Colmar Brunton, Sarah Bolger says, “The research shows that, if anything, support for the Government has increased since we last surveyed the nation two weeks ago. Our relative success in uniting against COVID is feeding into a sense of national pride, and the beneficiaries may well be local businesses and well-known New Zealand brands. Kiwis are keen to support them in the new normal.”

To rebuild Aotearoa, we are keen to buy New Zealand and see New Zealand.

A surge in national pride is a key factor shaping our post-COVID resolutions. Our strongest resolution is to help put the Kiwi economy back on its feet. Three in five New Zealanders (60%) plan to provide more support to their locally owned business, as well as New Zealand owned businesses.

New Zealanders are also keen to play their part in supporting out tourism industry by exploring our own backyard rather than jumping on a plane to holiday overseas. Forty-four percent say they will holiday more than they did pre-COVID across New Zealand, while 41% say they will spend less time overseas.

The Government’s response to the crisis continues to enjoy unrivalled public support.

Eighty-seven percent of the public continue to back the Government in their management of the crisis. This compares to 84% a fortnight ago. This level of public support also outstrips the G7 average of 50%.

There is a sense that we have dodged a bullet, but relatively few New Zealanders think this is down to luck. When asked about the reasons for our relative success, four in five (80%) attribute this to the fact we took effective action early on.

And our success in breaking the chain of transmission, has led to enhanced feelings of patriotism. Sixty-two percent of New Zealanders feel a greater sense of national pride than they did before the crisis. Two weeks ago, the figure was 47%.

New Zealanders continue to be prepared to do what it takes, and there is a stronger sense that everyone is pulling their weight.

Over nine in 10 New Zealanders (93%) continue to say they are doing what the Government has asked of them to slow down the spread of COVID-19. This compares to 92% on 3-5 April.

Previously, some Kiwis questioned the behaviour of their fellow citizens in fighting the virus. However, the proportion who rate other New Zealanders’ behaviour as poor has dropped from 27% to just 6%.

Public transport usage could decline in the new normal.

While Kiwi businesses might benefit under the new normal, public transport use could be at risk.

One in five people (22%) who used public transport prior to the crisis say they will use it less often once COVID is behind us. Some of those who are reluctant to use public transport are choosing to work from home more. They are also looking at using active transport modes such as walking and cycling. While relatively few indicate they will be swapping public transport for a car (14%).

And finally, … it’s the little things in life.

Over the last four weeks New Zealanders have rediscovered a new appreciation for the small things in life – a smile, a tree or even a flat white.

Over half of us (54%) intend to take more pleasure than we did pre-COVID in the small things in life. This is particularly important for those of us with children (69% say they will).

We are also keen to continue to reconnect with nature and spend more time in the great outdoors (40% say they plan to do this more often than before the COVID crisis).

But will our best intentions to slow things down be undone by the pace of modern life, or can we truly create a new normal?

About Colmar Brunton

Colmar Brunton was started in 1981 by two Kiwis with a passion for taking consumer research ‘from the backroom into the boardroom’. It is now New Zealand's best known market and social research company, with offices in Auckland and Wellington. Colmar Brunton is part of Kantar, the world’s leading evidence-based insights and consulting company which operates globally and locally in over 90 markets.

Notes to Editors

· Fieldwork for COVID-Times was completed after the announcement that we would move to Level 3 between 20-21 April 2020

· The original survey was completed between 3-5 April 2020

· For both surveys Colmar Brunton completed 601 online interviews with New Zealanders aged 18+

· Data was weighted by age within gender, ethnicity, education level and region

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Twitter Wars, And The Muller Muddles

Whatever the failings of our own politicians, spare a kind thought for the majority of Americans who did not vote for Donald Trump. Sure, it was depressing this week to watch Todd Muller clinging for dear life to his talking points on Q&A, lest he be carried away in the slavering jaws of Jack Tame…. but this was mere incompetence, not malice. At the same time the President of the United States was (a) falsely accusing one of his media critics of murder, and (b) threatening to shut down Twitter for attaching a warning label to Trump’s attempt at poisoning the electoral process by falsely claiming that postal voting has led to extensive voter fraud... More>>


Government: Freshwater Package Backed By Comprehensive Economic Analysis

Decisions on the Action for Healthy Waterways package are supported by comprehensive environmental and economic impact analysis by leading New Zealand research institutes, universities, and private sector firms. More>>


National: "Todd Muller Announces Shape Of Next Government"

National Party Leader Todd Muller has announced the line-up of the next Government. “New Zealand is facing perhaps the toughest time that almost anyone alive can remember. “We are borrowing tens of billions of dollars to get us through this crisis. There ... More>>


Lockdown Rules: Timeline For Moving To Level 1 Needed

The BusinessNZ Network is calling for more clarity about the conditions under which businesses can move to Covid level 1. The network is concerned about large numbers of businesses that are at risk of closure if restrictions continue at the current ... More>>

Gordon Campbell: On National’s Day Of Reckoning

Congratulations. You are one of the 55 members of the National caucus being called together tomorrow to choose who will lead you to either (a) catastrophic or (b) honourable defeat on September 19, thereby saving some (but not all) of the jobs currently on the line. Good luck. Your decision process starts NOW... More>>


Budget 2020: Jobs Budget To Get Economy Moving Again

Investments to both save and create jobs in Budget 2020 mean unemployment can be back to pre COVID-19 levels within two years and could see the economy growing again as early as next year. More>>


Covid-19 Response: Law Setting Up Legal Framework For Covid-19 Alert Level 2 Passes

The law establishing a legal framework for the response to Covid-19 has passed its final reading and will become law in time for the move to Alert Level 2 tonight.
This is a bespoke Act designed specifically to stop the spread of COVID-19... More>>


Trans-Tasman Bubble: PMs Jacinda And Morrison Announce Plans

Australia and New Zealand are committed to introducing a trans-Tasman COVID-safe travel zone as soon as it is safe to do so, Prime Minister Rt Hon Jacinda Ardern and Prime Minister the Hon Scott Morrison MP have announced... More>>


Government: Support For Arts And Music Sector Recovery

A jobseekers programme for the creative sector and four new funds have been set up by the Government to help our arts and music industry recover from the blow of COVID-19. Thousands of jobs will be supported through today’s $175 million package ... More>>


Government: New Zealand Joins Global Search For COVID-19 Vaccine

Foreign Affairs Minister Winston Peters, Research, Science and Innovation Minister Megan Woods, and Health Minister David Clark today announced a COVID-19 vaccine strategy, which will enable New Zealand scientists to contribute to global research efforts ... More>>


The Dig: Steady State Economics: We’ve Got Some (systems) Thinking To Do

In this time of impending economic and ecological crises, we urgently need to aim for a sustainable or ‘steady state’ economy. In order to get there, we will need to adopt a ‘systems-thinking’ outlook taking into account the interconnections of our complex world.

In short, we’ve got some systems thinking to do... More>>


Election 2020: Parties Get Into gear

The Green Party is pleased to reveal its candidate list for the upcoming election. With a mix of familiar faces and fresh new talent, this exceptional group of candidates are ready to lead the Greens back into Government. Using the most democratic list ... More>>


Insight Into Regenerative Agriculture In New Zealand

There is a fast growing movement in New Zealand that has been happening out in paddocks, fields, gardens and hill country across the nation. It is a movement that holds the promise to reshape our productive land use industries towards systems that work with the natural environment to regenerate the land. The movement is that of regenerative agriculture. More>>


Covid-19: Tracer App Released To Support Contact Tracing

The Ministry of Health has today formally released the NZ COVID Tracer app to support contact tracing in New Zealand. Kiwis who download the app will create a digital diary of the places they visit by scanning QR codes displayed at the entrances to ... More>>


Govt: Deep Concern At Hong Kong National Security Legislation
Foreign Affairs Minister Winston Peters today reiterated the deep concern of the New Zealand Government following confirmation by China’s National People’s Congress of national security legislation relating to Hong Kong.... More>>






InfoPages News Channels