“Seeing Is Enlightening” - Philips Lightframe

“SEEING IS ENLIGHTENING” - PHILIPS LIGHTFRAME FOR BRIGHTER PICTURES

From pioneering CD to voice recognition technology, Philips delivers yet another breakthrough invention this month. This time, it brings razor-sharp and brighter images to your computer, so that watching your favourite video and photos on the Internet becomes even more enjoyable.

Leading TV maker Philips has invented a revolutionary monitor – the LightFrame™, that gives the brightness and clarity of a TV set.

Distribution Channel Manager Philips PC Peripherals Francis File says that the LightFrame hardware-and-software package boosts the brightness and sharpness of a monitor’s video signal in areas of the screen selected by the user.

“Initially, the image on the new Philips monitor looks like what you see on a CRT screen, but if you activate the LightFrame software, you can move the mouse cursor like a powerful searchlight that ‘shines’ on any part of the image. That illuminated part will appear bright and sharp,” he says.

“The contrast between the lighted area and the darker portion of the screen is startling. You can also illuminate the entire screen, particularly when you wish to watch a video.”

Available only from Philips, the exclusive, patented LightFrame feature bridges the border between computer and television applications. Although computer content increasingly contains photos and video, before LightFrame most computer users turned to their TV for brighter and sharper-appearing display of movies and digital photos.

Until Philips tackled the problem, attempts to bring TV-quality display of video or photos to the monitor invariably led to performance degradation in ‘traditional’ computer applications – like spreadsheet and word processing tasks. LightFrame lets the consumers have the best of both worlds on one monitor.

Although the LightFrame process is technically sophisticated, Philips has kept the process largely user-friendly.

LightFrame technology is available on several flat and regular screen Philips monitors, and will be a standard feature in most of its new 2000 and 2001 model range. The price of both the 17” and 19” monitor will not increase with the added technology.

Ends

For further information, visuals, or to trial the product contact:
Francis File, Philips New Zealand Limited, 09 815 4000

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