Redsheriff Adopts Oracle9ias

*** Oracle Provides Infrastructure For Next-Generation Interactive Analysis Products ***

Oracle, the world's largest provider of software for e-business, today announced that interactive measurement and research specialist, RedSheriff, has selected Oracle as the technology platform for its next generation of analysis solutions.

RedSheriff Chief Technology Officer Simon B. Spencer says: "This collaboration heralds the development of the first device-independent real-time audience measurement and business intelligence platform using data warehousing technologies. Businesses will be able to come to RedSheriff and receive unparalleled accuracy and detail of information and from a broader range of digital interactive media. This media will include browser, WAP, Java devices, i-mode wireless, Flash and Shockwave."

** The RedSheriff Solution RedSheriff's innovative business Intelligence solutions have been developed to enable its clients to capture exactly how visitors are using a broad range of interactive digital content ranging from Web, WAP through to Flash and Shockwave. The company's expertise in the collection and analysis of such data provides its customers with business critical information.

The translation of such complex Internet data into a comprehensible data model requires a database environment that is stable, scalable and easy to manage. RedSheriff has selected the powerful Oracle Database to store this information. Data will be further categorised and analysed using Oracle's business intelligence capabilities, which includes reporting and data mining.

The business intelligence information will be delivered to RedSheriff's customers via a personalised Research portal that is being developed using the portal framework in Oracle9i Application Server (Oracle9iAS). Oracle9i AS provides portal technology that allows any user to build, customise and manage a personalised e-business portal within minutes.

Mr Spencer says: "In selecting the Oracle technology we gained a comprehensive and elegant software infrastructure to manage our massive data volumes and to deliver the framework for RedSheriff's powerful research platform. In addition, Oracle9i Application Server provides flexibility and scalability as an applications development environment, enabling RedSheriff to uniquely tailor its research solutions for each customer while still maintaining product and support scalability."

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** About RedSheriff RedSheriff is a leading interactive measurement and research firm. Established in 1996, the company has a comprehensive suite of measurement and market research products and services and measures for 600 clients in 30 countries. RedSheriff boasts strategic partnerships with global industry leaders such as ABCe, WPP, Ericsson, AGB, Taylor Nelson Sofres Gallup and Video Research. For more information visit www.redsheriff.com.

** About Oracle Oracle Corporation provides the software that powers the Internet. For more information about Oracle9iAS, please visit: http://www.oracle.com/ip/index.html/content.html

** Trademarks Oracle is a registered trademark of Oracle Corporation. Other names may be trademarks of their respective owners.

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