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New Zealand Organisations Now Have Hong Kong Data

HITWISE MEDIA RELEASE

NEW ZEALAND ORGANISATIONS NOW HAVE HONG KONG DATA

28 November, 2001 –Last week, Hitwise launched its online competitive intelligence service in Hong Kong. The launch generated interest amongst many blue-chip companies, as now for the first time, marketers focused on the Hong Kong market will have access to real-time insights as to how Hong Kong surfers interact with competitive brands.

Through partnerships with various Internet Service Providers (ISP’s) in the Hong Kong market, Hitwise now collects anonymous information about the usage habits of more than 50% of Hong Kong Internet users.

With Hong Kong now on board, Hitwise worldwide now monitors how over 5 million Internet users per day and interact with over 220,000 online businesses, making Hitwise the most comprehensive source for understanding how an online business fares against direct competitors around the world.

“Since many New Zealand based companies have a presence in Hong Kong, our clients are very excited about Hitwise Hong Kong, as the service helps strategists plan and track marketing efforts and maximize marketing budgets,” said Andrew Walsh, CEO of Hitwise.

Early next year, Hitwise plans to launch their service in Singapore.

About Hitwise Hitwise is the leading online competitive intelligence service giving marketing strategists, agencies and financial analysts real-time insights on the online competitive environment. Hitwise monitors the surfing habits of local Internet users, covering home, work and educational use, through partnerships with a wide range of Internet Service Providers (ISP’s).

Hitwise is headquartered in Melbourne, Australia and offers its service in Australia, New Zealand, Hong Kong, and the United Kingdom.

MEDIA ENQUIRIES

Paul Hashfield HITWISE NZ LIMITED Phone: 021 38 38 60 Fax: 09 817 3100 Email: paul@hashfield.co.nz

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