Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Lord of the Rings does big business online

HITWISE MEDIA RELEASE

Lord of the Rings does big business online

Peter Jackson’s Lord of the Rings Trilogy movies have been a massive boost to the New Zealand economy and now the official website (www.lordoftherings.net) has been steadily rising over the past three months as anticipation grows over the Australasian premier of the first instalment this week. The site reached 164th position in the overall rankings for the week ending 15 December, its highest ever ranking, and passed Harry Potter into third place in the ‘Entertainment – Movies’ category, trailing only Village Cinemas (www.village.co.nz) and the Internet Movie Database (www.imdb.com).

Hitwise Click Stream data revealed that many visitors to the official movie site also ventured on to other Lord of the Rings-related websites, including The One Ring (www.theonering.net), New Line Cinema’s Lord of the Rings Official Fan Club (www.lotrfanclub.com) and the website of actor Ian McKellen who plays Gandalf (www.mckellen.com), all of which featured in the top twenty downstream sites for the week ending 15 December.

One company getting great exposure from the hype surrounding the movie is Apple (www.apple.com), which is hosting the movie trailer on its site. 6.8% of visitors to www.lordoftherings.net during the week ending 15 December went on to the Apple website to view the trailer, making it the number one downstream site from The Lord of the Rings.

Three fan sites, The One Ring (www.theonering.net), Tolkien Online (www.tolkienonline.com) and Imladris (www.lordoftheringsmovie.com), have also been performing well in recent weeks. The One Ring rose 260 places to its highest ever weekly ranking of 306th in November and Tolkien Online and Imladris also achieved their highest ever rankings.

Media Enquiries: Paul Hashfield Ph: 021 38 38 60 paul.hashfield@hitwise.com

About Hitwise Hitwise is the leading online competitive intelligence service giving marketing strategists, agencies and financial analysts real-time insights into the online competitive environment.

Hitwise partners with Internet Service Providers (ISPs), whose networks capture the usage patterns of individuals, covering home, work and educational use. Hitwise’s methodology is audited by PricewaterhouseCoopers and abides by the privacy legislation.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



BusinessNZ: Third Snapshot Report Reveals $9.5 Billion Business Investment In Climate Action

Signatories to the Climate Leaders Coalition have committed to invest $9.5 billion over the next five years to reduce emissions from their businesses, as revealed in their third anniversary snapshot report released today... More>>

Digitl: The home printer market is broken
Printers are more of a security blanket that a serious aid to productivity. Yet for many people they are not optional.
Even if you don’t feel the urge to squirt ink onto dead trees in order to express yourself, others will insist on printed documents... More>>


Serious Fraud Office: Commences Enquiries Into Allegations Of COVID-19 Wage Subsidy Fraud
The Serious Fraud Office has commenced a number of enquiries into alleged abuse of the Government’s COVID-19 Wage Subsidy. Director Julie Read said the allegations relate to multiple complex cases of potential fraud that have been referred to the agency following extensive investigations ... More>>

ComCom: Companies In Hot Water For Selling Unsafe Hot Water Bottles And Toys

A wholesaler and a retailer have been fined a total of $140,000 under the Fair Trading Act for selling hot water bottles and toys that did not comply with mandatory safety requirements. Paramount Merchandise Company Limited (Paramount) was fined $104,000 after pleading guilty in the Manukau District Court... More>>



Reserve Bank: Robust Balance Sheets Yield Faster Economic Recovery

Stronger balance sheets for households, businesses, financial institutions and the government going into the pandemic contributed towards maintaining a sound financial system and yielding a faster economic recovery than following previous deep recessions... More>>


Transpower: Releases Independent Report Into Events Of August 9
Transpower’s Chief Executive Alison Andrew has today released an independent report into the grid emergency of August 9 when insufficient generation was available to meet demand, leading to some customers being disconnected... More>>