Hitwise launches in the United States

Thursday, 8 May 2003, 5:18 pm
Press Release: www.hitwise.co.nz

MEDIA RELEASE: 8th May, 2003

Hitwise launches in the United States.

Hitwise's real-time competitive intelligence now available on over 10 million American Internet Users

Hitwise has just announced the availability of its online competitive intelligence service for the US market. With profitable operations in 5 countries across Asia Pacific and Europe, the Australian based company has brought its successful business model to the US market.

Hitwise, will now monitor how more than 10 million American Internet users interact with over 300,000 online business on a daily basis. Combining this sample with the company's existing panel of 15 million users across existing markets, Hitwise monitors and reports on the activity of over 25 million Internet users on a daily basis. As a result, Hitwise tracks the largest online sample of Internet users of its kind in the world.

Commenting on the launch, Joe Di Santo, General Manager - Hitwise Asia Pacific said "With more and more companies outside the US using the Internet to both cost effectively market to Americans and identify new opportunities, Hitwise is crucial as it is the only source of timely and complete competitive intelligence data on the world's largest online marketplace."

Two of the most popular New Zealand based websites which were visited by American Internet users during March 2003 were www.nzherald.co.nz and xtramsn.co.nz

Top 10 websites as visited by American Internet users last week were:

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All Categories > All Sites > Weekly rankings for the week ending 05/03/03 > Ranks by 'Visits'

1- Yahoo! - www.yahoo.com

2- Microsoft .NET Passport - www.passport.com

3- MSN Hotmail - www.hotmail.com

4- Yahoo! Mail - mail.yahoo.com

5- Google - www.google.com

6- MSN - www.msn.com

7- eBay - www.ebay.com

8- MSN Search - search.msn.com

9- My Yahoo! - my.yahoo.com

10- ESPN - www.msn.espn.go.com

About Hitwise

Hitwise is the leading online competitive intelligence service giving strategists, agencies and analysts real-time insights on the online competitive environment. Hitwise uses ISP user activity logs, behavioural monitoring networks and proprietary Internet trawling technologies to monitor the surfing habits of local Internet users, covering home, work and educational usage. Monitoring the largest sample of Internet users of its kind in the world, Hitwise provides daily insights all companies need to make timely and effective business decisions.

Hitwise is headquartered in Melbourne, Australia and offers its service in Australia, New Zealand, the UK, Hong Kong, Singapore and the USA.

ENDS

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