Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search makes strong debut makes strong debut

AUCKLAND; December 13th, 2005: The launch of online shopping directory, has had a successful debut in New Zealand, as indicated by Hitwise, the world’s leading online competitive intelligence service. ranked as the 6th most popular website in the Shopping & Classifieds – Rewards & Directories category for the week ending December 3, 2005 with 2.75% market share, ahead of a number of well-established global websites, including Yahoo! Shopping, and, powered by Telecom, allows users to search for products across a range of categories with the ability to specify geographic region. Users can link directly to the e-commerce page on the retailer’s website, or add products to their own comparison pick-list.

Hitwise Clickstream data show that Trade Me ( referred the most upstream traffic to with 16.7% for the week ending December 3, 2005, indicating experienced online shoppers were quick to cross-reference their bids against the service on Media-driven traffic was more prominent during the week ending December 10, 2005, with the majority of traffic to received from The New Zealand Herald ( and xtramsn (

SmileCity New Zealand (, which offers a rewards program for reading email, filling out surveys and shopping, continued to hold the dominant market share in the category with 25.8% for the week ending December 10, 2005. Fly Buys NZ ( ranked as the second most popular local website, confirming that offline rewards programs generate significant interest online.

Online shopping visits by New Zealand Internet users to Shopping & Classifieds websites are significantly higher this year with an increase of 26% comparing weeks ending December 10, 2005 and December 11, 2004. Bricks and mortar brands featured prominently in the Top 20 search terms to online Shopping & Classifieds, including ‘dick smith’, ‘noel leeming’ and ‘harvey norman’, for the 24 weeks ending December 10, 2005.

About Hitwise:

Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximise the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>

Commerce Commission: Cartel Conduct Now Punishable By Up To 7 Years’ Jail Time

Cartel conduct can now be punished with a term of imprisonment of up to 7 years, after the Commerce (Criminalisation of Cartels) Amendment Act 2019 came into effect today. Cartel conduct includes price fixing, market allocation and bid rigging (see ... More>>

Stats NZ: Auckland Population May Hit 2 Million In Early 2030s

Auckland’s population may rise from about 1.7 million currently to 2 million by early next decade, Stats NZ said today. “Auckland will likely have the highest average annual growth of New Zealand’s 16 regions over the next 30 years, from ... More>>

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>

LPG Association: Renewable LPG Achieves Emissions Budgets With No Need To Ban New LPG Connections

Renewable LPG can supply New Zealand’s LPG needs and achieve the emissions reductions proposed by the Climate Commission without the need to ban new connections, a new study shows. The investigation, by leading consultancy Worley, was prepared for the ... More>>