Introduction of Ceramic White PSP

Sony Computer Entertainment New Zealand Announces Introduction of Ceramic White PSP

Auckland, 9th May 2006 – Sony Computer Entertainment New Zealand (SCENZ) today announced the expansion of the PSP™ (PlayStation®Portable) line-up in New Zealand with the introduction of a new colour, ‘Ceramic White’, effective 5th May, 2006

The ‘Ceramic White’ PSP extends the already well-established design credentials of PSP, with a clean and elegant look that will prove attractive and appealing to a wider audience of fashion and style lovers.

Launching in the hugely popular Value Pack version, the ‘Ceramic White’ PSP will come equipped with special white accessories, including Headphones with Remote Control, Wrist Strap, Pouch and a 32MB Memory Stick Duo™ PLUS your choice of a PSP game.

Since its launch in September 2005, sales of the black PSP to consumers in the PAL territories have reached almost 4 million units. In addition to the gaming, movie and music capabilities of PSP, the network features have also proved hugely popular, with downloads of additional content from www.yourpsp.com exceeding 3 million items. Popular downloadable content includes short videos, game demos and content to enhance existing titles such as additional vehicles, circuits and music for WipEout Pure, the genre leading title from Sony Computer Entertainment.

“We are pleased to be launching the Ceramic White PSP in New Zealand”, said Warwick Light, General Manager Sales and Marketing for SCENZ. “The sophistication and elegance of the Ceramic White PSP will encourage many more people to discover the unique entertainment experience of PSP. With the features and benefits of PSP expanding all the time, and with more PSP innovations on the horizon, PSP will soon become an essential companion for everyone’s entertainment needs”.

ENDS

‘Ceramic White’ PSP Product Specifications

Product Name
PSP™(PlayStation®Portable) Value Pack

Colour ‘Ceramic White’
Product Code
9630661

Release Date
May 5th, 2006 (Friday)

Recommended
Retail Price
NZ$429

Included
AC Adaptor
Battery Pack
Memory Stick Duo™ (32MB)
Headphones with Remote Control
Pouch & Wrist Strap (White)
PLUS a PSP game FREE!

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