Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


NZ Firm Leads Online Video Advertising Revolution

New Zealand Firm Leads Online Video Advertising Revolution

BuzzShed launched their opt-in video advertising web site today and have begun paying New Zealanders to watch video advertisements online.

BuzzShed pays 30 cents to members every time they watch a targeted video advertisement at When people sign-up they fill out a questionnaire and then receive occasional emails linking to advertisements on The advertisements are tailored to each member's age, gender, likes and interests.

People are paid through PayPal every time their balance reaches $10.

Founder Hayden Saunders says BuzzShed is a way for advertisers to reach people who spend more time online rather than watching TV or reading newspapers, and a way to communicate a rich advertising message to a captive audience.

"Our members know the advertisements are tailored to their individual profile so they're genuinely interested in each video," he says.

As devices like the MySky set-top box grow in popularity and the use of video on demand increases, viewers find it easy to skip or avoid traditional TV advertisements. Accordingly advertisers are seeking new channels to communicate their advertising message.

The company is hoping to sign-up several thousand New Zealand members before promoting the concept internationally.

BuzzShed's main pitch to advertisers is the ability to send video advertisements to a highly targeted audience, as a more efficient video advertising alternative to television and as a vehicle for launching viral video promotions.

Mr Saunders also hopes advertisers will use BuzzShed to reach web savvy 18 - 25 olds who increasingly spend more time online, reducing the effectiveness of traditional advertising channels at targeting this demographic.

He says that while their focus group interviews suggest that some people are keen to watch as many advertisements as possible, BuzzShed won't release more than two advertisements a day to members.

BuzzShed is a Wellington based company. The founders of BuzzShed include the creator of, a web site launched in November 2006 that attracted widespread international attention by selling countries as advertising space to help fund a student OE.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>

Stats NZ: Prices For Transport And Housing Rise In March 2021 Quarter

Higher prices for transport and housing led to a 0.8 percent lift in the consumers price index in the March 2021 quarter, Stats NZ said today. Prices for getting around rose in the March quarter. Transport prices rose 3.9 percent, the biggest quarterly ... More>>

Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>


Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>