Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Mintshot Ranked #1 Entertainment Website

Media Release
18 December 2007

Mintshot Ranked #1 Entertainment Website - After First Month Of Operation

New online destination has had an exceptional first month of operation being ranked New Zealand’s number one entertainment website in terms of page impressions, according to Nielsen’s December Net-Ratings report.

The Nielsen Net-Ratings report ranks Mintshot ahead by over 300 per cent of, and according to the number of page impressions, in the entertainment category.

Across all categories, Mintshot is ranked 5th according to the average amount of time users spend on the site and 6th according to the number of unique users visiting the site.

Director Marc Ellis says he is overwhelmed with the strong performance of Mintshot confirmed by the December Nielsen Net-Ratings report.

“We’re delighted with this phenomenal uptake which has exceeded all our expectations. To be outperforming some of New Zealand’s most established websites is very positive and we believe it is testament to the fact that Kiwis are embracing new digital marketing channels. We have identified a gap in the market that clearly fits this niche.

“With 20 per cent of our users falling into the 36-45 year old age bracket and 68 per cent earning over $40K salary, it’s clear that Mintshot is appealing to all demographics. We expect Mintshot’s growth will continue, given the increasing number of online consumers in New Zealand,” says Mr Ellis.

Launched on November 12, Mintshot rewards people for watching ads online, with the website’s current 57,000 registered users rewarded with ‘mintshot’ currency, which can be spent on online auctions.

Mr Ellis says Mintshot combines the three biggest aspects of online media: TV quality broadcast, entertainment and online auctions and is set to change the way we look at advertising and entertainment.

“It is a new way of communicating ads with engaged consumers who have chosen to view our ads, as opposed to being interrupted by them. We have a wealth of fantastic advertising content that can't be played on television here due to regulatory restrictions and the cost of media spend through television so we saw this as a great way to share highly entertaining work with New Zealanders who, in turn, get paid for watching it.

“For marketers, Mintshot provides an accountable marketing solution and the success of advertising with mintshot can be monitored to the last person. Also, very importantly the advertiser can gain market intelligence without any spin through direct communication with ten’s of thousands of people,” he says.

Mr Ellis says while Mintshot is an opt in entertainment portal for viewers to watch and give opinions on advertisers’ latest products, services and commercials, the site provides advertisers with back end data profiles on consumer behaviour.

To date, over 50 leading New Zealand brands have come on board as partners, including Mini, ANZ, Pacific Blue, SKY TV, Progressive Enterprises, McDonalds, Harvey Norman, Slingshot, Lion Nathan, and Fonterra with many other big brands knocking on Mintshot’s door.


© Scoop Media

Business Headlines | Sci-Tech Headlines


NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>


Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>


Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>


Electricity: New Zealand Remains In Top 10 For Energy Balance

The World Energy Council’s Energy Trilemma Index has become part of the energy dialogue both globally and in New Zealand. The Index illustrates the need for countries to balance energy security, energy equity and environmental sustainability. New Zealand ... More>>


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>


Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>