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Powerstick set to revolutionise being mobile

Want to be free from electric spaghetti?


PowerstickTM set to revolutionise being mobile

Multiple devices charged on one pocket-sized-rechargeable-USB stick

Holds its charge for up to six months at a time

PowerstickTM is ‘green’, flexible an essential tool not an accessory

“Saw it, thought it was brilliant, secured the distribution, got my first customers”, says Richard Binns, director of Ecospark, the New Zealand company on a mission to help launch exciting new brands on a global scale. They have recently won the distribution rights for PowerstickTM, the world’s leading brand in rechargeable solutions for multiple devices.

Responsible for sales of PowerstickTM in New Zealand, Australia, the Middle East and the UK, Ecospark looks set to take the digital community by storm. “This device has been given the nod as the one essential gadget destined to make everyone’s life easier. With upwards of 100,000 MP3 players forecast to be sold in New Zealand for this Christmas period alone, not to mention the fact that many of us now have multiple cellphones, PDAs, iPhone and/or a BlackBerry, consumers are crying out for a way to recharge all their devices in one simple way. We have the answer,” says Binns.

The PowerstickTM is designed and manufactured in Canada by Ecosol, an engineering-led company with a remit to develop and manufacture sustainable products. With the PowerstickTM that sustainability is achieved in many ways:

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• Consumers now only need one small product to charge virtually all their portable devices

• The PowerstickTM is a portable rechargeable device that comes with a one-year warranty

• Chargeable from a laptop, desktop or any device with a USB port (including cars and aircraft)

• Once charged the PowerstickTM Polymer Lithium battery retains more than 90% of energy so it can be left unused but charged for up to 6 months

• Having topped up the PowerstickTM will go into sleep mode and will stop drawing down energy unlike normal wall chargers.

• The LCD display lets the user know when they need a top up, no guessing required and no unnecessary drawdowns

“My arsenal of digital devices is now completely taken care of,” says Binns. “The PowerstickTM comes with 9 different device connectors including iPod, Nokia, Motorola, Mini-USB, LD, and Samsung. You can charge so many things with one stick and it’s also surge protected, so it can’t harm your precious work or play tools. ”

“It’s the essential gadget for the traveller (business or leisure), the student, the music lover and the workplace, pretty much anyone with a portable device. Most of us find it a challenge to run an iPhone all day without charging. With the PowerstickTM you can charge up and keep talking, giving you greater peace of mind,” assures Binns.

PowerstickTM is available in New Zealand initially through Noel Leeming and online at With a RRP of $79, it’s an ideal Christmas gift, let alone a useful tool for having the cell, iPod and PDA charged in the beach-bag over summer. And at home users will no longer have to invest in a network of powerboards for their usual electric spaghetti.

For more information and for compatibility (virtually all mobile devices are covered) check out or call Richard Binns on 021 913 984.

Product reviews


Ecospark is a New Zealand company hell-bent going global with great products and brands. Richard Binns and team are on the lookout for ideas that are innovative, sustainable and fulfil a burning consumer or business need. While they have started with a Canadian product, they are actively seeking New Zealand designed and developed concepts that they can help to take on the world.

Richard Binns’ background is in retail. From The Warehouse in New Zealand, to major retail brands like Sainsburys and John Lewis in the UK, Richard is adept at identifying consumer need and calculating how best to fulfil it. He’s a highly experienced Commercial Manager who has successfully aligned business strategy with people and performance, and is now looking to do this for the entrepreneurs among us with good, big or little ideas. His work, predominantly for high profile retail organisations, has allowed him to develop sound acumen to initiate and implement organisational plans and achieve significant results.

He describes himself as a natural trader with a flair for product and market. This has clearly shown to be the case with the recent acquisition of the rights to distribute the PowerstickTM not only in Australasia, but in emerging markets in the Middle East and the established market in the UK. As a strong leader, he’s capable of getting the best out of his clients, team and suppliers which has meant that he has added significant value to the bottom line.

Originally a Brit, he’s now a dyed in the wool Kiwi and has his heart set on staying in New Zealand and making the most of the local sense of ingenuity and Number 8 wire attitude.


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