Microsoft, Toyota, ABC and NAB select Webtrends

Webtrends Australia heats up web analytics market with 100 percent growth and major customer wins

Microsoft, Toyota, ABC and NAB select Webtrends

SYDNEY, Australia – 9 March 2011 – Webtrends, an enterprise customer intelligence company, today announced that it has achieved 100 percent growth in Australia over the last year as well as doubling the size of its local team.

This growth has been facilitated by a number of high profile client wins, with Webtrends counting Microsoft, Toyota, The Flight Centre and NAB as new customers for its web analytics monitoring solutions.

Mark Allison, Webtrends Director for Australasia said “We are delighted by the growth Webtrends has achieved in Australia in the last year. These new customers are a testament of the strength and reputation of Webtrends’ products. We are excited by the opportunity to represent some of Australia’s most respected brands and we will continue to work closely with them to help drive their success in the online and mobile space.”

Microsoft, Toyota, ABC and NAB have deployed Webtrends Analytics , the industry’s most powerful analytics engine with an intuitive interface and enhanced data exchange to accelerate the collection of customer intelligence. This solution comprises of Analytics 9 Insight to gather business trends and opportunities; Analytics 9 API , a programmable data extraction interface for developers to customise their enterprise data warehouses and build best-of-breed customer intelligence systems and Analytics 9 On Demand, a scalable engine for data collection, analysis and rendering. In addition to deploying Webtrends Analytics, the ABC has acquired Visitor Data Mart, to measure, target and serve unique preferences to individuals.

Mark Allison, Webtrends Director for Australasia said, “The rapid adoption of social networking and new consumer devices such as iPads, tablets and smartphones has driven the need for more sophisticated, cross-platform analytics tools that can track customer behaviour irrespective of how people choose to access the internet. Businesses like Microsoft, Toyota, ABC and NAB have chosen to partner with Webtrends because they see significant value in gaining insights into their customer’s online behaviour and are looking for ways to deepen their customer relationships.”

Key Growth Areas in Australia
With more smartphone users and an increase in the use of Facebook, the demand for Webtrends Mobile Analytics, Webtrends Facebook Analytics and Webtrends Optimize is expected to grow in Australia.

Allison added, “Webtrends Optimize is fast growing in popularity because the Australian market has reached a level of maturity where businesses understand that personalising a website and making the online experience unique to their audience will help increase conversion rates. This is becoming increasingly important as local retailers look to challenge the dominance of international brands when it comes to attracting online spend.”

“The customer intelligence industry continues to flourish in Australia with the financial, media and publishing sectors being the biggest drivers behind the demand. The travel sector is also proving to be popular for web analytics.”

ENDS

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