Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Danish company Brain+ launches app that trains the brain

Danish company Brain+ now launches a powerful app that trains the brain

The Brain+ app contains a number of scientifically designed, yet fun and motivating, brain training games that improve the key mental capabilities in the areas of attention, memory, problem solving and planning. The Brain+ exercises are developed in collaboration with leading brain scientists from Copenhagen University and is suitable for people of all ages. A recent pilot launch in Denmark quickly resulted in downloads by more than 1 % of the Danish adult population. The app is now available for iPhone and iPad and can be downloaded and tried for free.

“Sorry, what was your name again?”

Do you know the feeling? Memory is an essential part of social interaction, and not being able to remember a person’s name or job can be terribly embarrassing. However, a recent scientific study has shown that an 80-year old can achieve the same performance on attention and memory tasks as a 20-year old, with just 4 weeks of training, 30 minutes a day - using a scientifically designed computer game. With the Brain+ app you will be able to improve several of your brain’s abilities, which will help you in both your career and social life.

“The essence of the Brain+ project is to improve people’s quality of life by helping them to utilize their brain’s full potential and maintain mental sharpness throughout life. This is for people of all ages, and in the future also for the treatment of a range of brain related disorders”, says Kim Baden-Kristensen, co-founder of Brain+.

Playing most games and brain teasers does not do much more than making one better at the particular game. However, scientific studies have shown that core capabilities of the brain can be trained to a radically improved level of mental sharpness throughout life. But this requires the right neuroscientific principles, type of exercise and intensity to be applied in the brain training, which is exactly what the new Brain+ app does.

Skills trained
The current Brain+ app contains three games, which train some of the brain's most vital skills: Attention, memory, planning and problem solving. In one game, Captain's Challenge, the user trains attention and short-term memory in order to steer a ship safely through dangerous waters. In the second game, Remember Me, the user trains long-term memory to get better at remembering personal information about a variety of new people. In the third game, Fresh Frog, the user trains the problem solving-skill and the ability to plan ahead. This happens by trying to navigate an enchanted frog through dangerous swamps to kiss a princess and undo the spell. A number of other brain training games are under development and will be released ongoing.

Very well received in Denmark
The app was recently launched and warmly received in Denmark, where it got known nationwide from national TV and newspapers and quickly passed 30.000 Danish downloads – equaling more than 1 % of the adult population.

One of the reasons for this is that the app ensures that people of all ages can become better and faster at attaining new knowledge, solving problems and executing plans. They can also improve their social intelligence by getting better at remembering people, remembering names and what people are telling them. The brain training exercises are wrapped into engaging games to create maximum motivation, intensity and endurance - and thereby maximum effect for the user.

About Brain+
Brain+ is a Danish brain training company seeking to provide scientifically proven, effective and engaging brain training exercises that intelligently adapt to the specific need and ability of each user. Brain+ works closely with leading brain scientist from Copenhagen University to develop the exercises and scientifically prove the effects.

Read more: www.brain-plus.com

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Economy: COVID-19 Lockdown Has Widespread Effects On Labour Market

In the June 2020 quarter, the seasonally adjusted unemployment rate fell to 4.0 percent, down from 4.2 percent last quarter, while underutilisation rose, Stats NZ said today. More>>

ALSO:

NZ Post: New Research By NZ Post Shows Online Shopping Grew 105% In Alert Level 3

New research by NZ Post into how the COVID-19 response has impacted the way Kiwis shop online, shows online shopping increased 105%* when the country moved into Alert Level 3, and may have changed the way Kiwis shop permanently. Online spend peaked ... More>>

ALSO:

Banking: Westpac NZ Lowers Merchant Fees For Small Businesses

Westpac NZ is rolling out a new merchant fee pricing structure that will lead to cost savings for more than 10,000 small and medium Kiwi businesses, and could make contactless transactions more widely available for customers. On 1 September, most ... More>>

REINZ: Million Dollar Plus Property Sales Increase 11.7% Nationally

The number of properties sold around the country for one million dollars or more during the first half (H1) of 2020 increased by 11.7% compared to H1 2019, with 5,426 million-dollar plus properties sold (up from 4,858 in H1 2019) according to the Real ... More>>

Waste: Government To Regulate Plastic Packaging, Tyres, E-Waste

The Government is stepping up action to deal with environmentally harmful products – including plastic packaging, tyres and e-waste – before they become waste. As part of the wider plan to reduce the amount of rubbish ending up in landfills, ... More>>

ALSO:

Bankers Association: Banking Becomes First Living Wage Accredited Industry

Banking has become New Zealand’s first fully living wage accredited industry, leading to nearly 1800 employees and contractors moving onto the living wage and gaining greater economic independence for them and their families. As of today, all ... More>>

ALSO:


QV Valuations: July House Price Index Illustrates Market Resilience

According to the July 2020 QV House Price Index (HPI) results out today , property values recorded a marginal increase, up 0.2% over the month. This is somewhat of a turnaround from June, after the national index edged 0.2% lower. More>>

ALSO:

Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>

ALSO:

FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>

ALSO:

Stats NZ: Mixed Performance By Regions Leaves National Emissions Picture Unchanged

Approximately two-thirds of New Zealand’s regions recorded decreases in their total greenhouse gas emissions, while one-third of regions saw increases between 2007 and 2018, Stats NZ said today. “While some regions reduced their emissions, ... More>>