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New Healthy Category for Gluten Free Bread market

New Healthy Category for Gluten Free Bread market

Lil’Bro Whole Grain Bread from Wellington based Purebread is made from 100% whole grains and natural ingredients using no starches or gums.

Why is this so different and important?

100% Whole Grains -Most of us don’t eat the recommended amount of fibre. Fibre is very important in the prevention of bowel cancer, irritable bowel syndrome, constipation and slowing the absorption of sugar into our blood stream. Fibre from whole grains such as in Lil’Bro offer the best here.

Zero starches - Because so processed (usually look and feel like talcum powder), starches contain
very little if any nutritional value so really, just a filler. Particularly un-helpful for diabetics as starches cause a insulin spike.

Zero Gums – Most of these ‘gums’ are not natural gums at all but laboratory created powders that contain heavy metals. You wont find any of these in Purebread’s Lil’Bro Loaf.

Organic Ingredients – Even if not nutritionally better, which is very debateable, at the very least it is more about what is not in organic ingredients as in artificial chemicals, pesticides and herbicides etc as these are common in modern farming and storage methods. Lil’Bro is created from 97% organic ingredients and so will easily qualify for BioGro Organic certification.

For these reasons, Purebread’s Lil’Bro is the best choice for the truly health-conscious who require a gluten free diet.

The ingredient list reads like a who’s who of healthy inputs like Linseed, Psyllium Seed Husk, Chia Seed, Orange Peel and Chicory Root Powder. Along with Sorghum flour, Coconut Oil, honey and eggs from pasture fed hens, each add to the nutritional value in some way.

Linseed for example is known as one of the world’s healthiest foods. Omega-3 essential fatty acids are "good" fats that have been shown to have heart-healthy effects. Each tablespoon of ground flaxseed contains about 1.8 grams of plant omega-3s. Linseeds are a great source of gluten/wheat free fibre.

All our Purebread’s product variety is made with an unwavering pledge to sustainability and with that Paraoa Bakehouse remains the only small company, to have won the prestigious Sustainable Business Network’s, National Sustainable Business of The Year award.

Purebread has always been the shining beacon for standing up for our health and wellbeing through their products. They will not concede on health, flavour or their future in the way they make their bread. From pasture to plate and back to pasture, an evolving cycle.

Up until June 15th 2015 you can get FREE ‘LilBro Whole-Grain’ loaf with orders over $26 which represents a saving of $9.40 and 36% added value.

You can check out and order Purebread’s delicous range of products here: http://www.purebread.co.nz/organic-food-gluten. Purebread deliveries are freight free and fresh to your door, so there is not reason not to order!

ENDS

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