Cablegate: Harrison Ford Wildlife Trafficking Psas Reach Tens Of

VZCZCXRO5024
RR RUEHCHI RUEHCN RUEHDT RUEHHM
DE RUEHJA #1124 1612321
ZNR UUUUU ZZH
R 092321Z JUN 08 ZDK
FM AMEMBASSY JAKARTA
TO RUEHC/SECSTATE WASHDC 9241
INFO RUEHZS/ASSOCIATION OF SOUTHEAST ASIAN NATIONS
RUEHBY/AMEMBASSY CANBERRA 2623
RUEHBJ/AMEMBASSY BEIJING 5123
RUEHKO/AMEMBASSY TOKYO 2082
RUEHUL/AMEMBASSY SEOUL 4665
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
RUEHJS/AMCONSUL SURABAYA 2201

UNCLAS JAKARTA 001124

SIPDIS

DEPT FOR EAP/MTS, EAP/PD, OES/ETC, OES/STC, OES/SAT, OES/PCI

E.O. 12958: N/A
TAGS: KPAO SENV TPHY TRGY ID
SUBJECT: HARRISON FORD WILDLIFE TRAFFICKING PSAS REACH TENS OF
MILLIONS IN INDONESIA

REF: STATE 50722

1. Post has convinced seven television stations with a total
estimated viewership of 72 million to run the Harrison Ford public
service announcements (PSAs) on wildlife trafficking during June.
Six Indonesian television stations with a total viewership of 58
million (public television TVRI, and the privately run RCTI, Global
TV, Metro TV, ANTV, TPI), and youth radio station Trax FM (with a
listenership of 500,000) have been running the PSAs from June 5
through June 13 at various time slots. Another private television
station, Indosiar (with a viewership of 13 million) and three radio
stations (public radio RRI, leading youth channel Prambors, and
private radio news agency KBR 68H, with a total listenership of 32
million), have committed to running the PSAs from June 12 through
June 19 at various time slots.

2. Cinema XXI, Indonesia's largest cinema chain, has been running
the PSAs in theaters alongside the new Indiana Jones movie in 10
major Jakarta theaters since June 2. In addition, two national
daily newspapers ran a customized version of the op-ed piece, placed
under the USAID Mission Director's signature, as a news item: Media
Indonesia (on June 5) and Suara Pembaruan (on June 6).

3. Amconsulate Surabaya screened the PSAs on June 5 at the American
Corner at Airlangga University before showing the film, "March of
the Penguins." Two local newspapers reported the activity.
Amconsulate Surabaya also intends to place the PSAs on two
television stations in East Java: JTV and SBO TV.

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