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Cablegate: Us Speaker Request: Women Entrepreneurs

VZCZCXYZ0029
RR RUEHWEB

DE RUEHBO #0046/01 0062125
ZNR UUUUU ZZH
R 062124Z JAN 10 ZFF6
FM AMEMBASSY BOGOTA
TO RUEHC/SECSTATE WASHDC 1905
INFO RUEHBO/AMEMBASSY BOGOTA

UNCLAS BOGOTA 000046

SIPDIS
DEPT FOR IIP (BARONE, WEINTRAUB)
WHA/PPD

E.O. 12958: N/A
TAGS: OEXC SCUL KPAO CO
SUBJECT: US SPEAKER REQUEST: WOMEN ENTREPRENEURS

SUMMARY: Post requests IIP's assistance to recruit a US business
leader to visit Colombia to participate in a speaker program at an
Intercollegiate Women in Business Conference sponsored by the NGO
Women for Colombia Foundation in Bogot????. Speaker would be keynote
speaker at the conference and would also address a large group of
young women students from various fields at Los Andes University,
the most important private university in the country with a strong
business leadership program. Schedule will also include other
public affairs activities such as media encounters and a
representational function. Visit would extend from April 21 through
24, 2010 and will be a follow- on program to the recently held
Pathways Women Entrepreneurs Conference. Post's objective with
this program is to focus the attention of young Colombian women on
the potential of business creation for democratic strengthening.
End summary.

BACKGROUND: Women for Colombia Foundation is a non-profit
organization established 15 years ago with the purpose of advancing
and promoting professional women to facilitate their participation
in the country's development. The foundation promotes
participation of women in economic, political and social
development contexts. As such, the Foundation is supporting the
country's efforts to promote examples of women in business
leadership positions who can be seen as role models for women
business owners, executives, and managers. For the sustainable
development and growth of the Colombian economy, the business
sector recognizes the importance of women's contribution in
developing small and medium size businesses. Although there are
some associations, governmental and non-governmental organizations
that promote equal opportunities for women, there are is no one
association that provides mentoring or other types of leadership
training. Just over the recent years women in Colombia have been
gaining an important role in business. Only a few women have
reached top positions. Women in small and medium enterprises now
are eager to learn about developing leadership skills and hear from
someone they could use as a role model in economic, political and
social development contexts.

US SPEAKER, PROGRAM AND AUDIENCE: The speaker should be prepared to
address two talks on entrepreneurship: one for about 500 women
students at the Intercollegiate Women in Business Conference
sponsored by Women for Colombia Foundation, focusing on development
of entrepreneurial attitudes for young professional women.
Presentation should address value added of exploring creative and
innovative thinking for success in the executive world as well as
in business development. A second talk would address professional
women already in the labor force either as business owners or
employed in middle to high level positions in the private sector.
Since its creation, the Intercollegiate Women in Business
Conference has sought to support women university students in their
transition process from the academic to the professional world,
informing them about multiple business opportunities for women
through specialized panels addressing most dynamic sectors of
Colombia's economy. The conference is attended by over 500 young
women eager to learn from the successful professional experience of
women leaders around the world. We would like to request that IIP
recruit a woman leader active in the international entrepreneurial
community with extensive experience on advancing youth
entrepreneurship and community service around the world that could
serve as a leadership model for students shaping their professional
careers as well as for young professionals. Post would like to
suggest Michelle Messina, President of the global direction and
strategy agency, Explora International LLC, as best speaker for the
program. Messina recently took part in the Pathways Women
Entrepreneurs Conference as a mentor of Colombian participant
Esperanza Morales.

CONTROL OFFICER: Control Officer for this program is CAO Rex Moser.
Office phone: 571-315-2201. Home phone: 571-317-2079; Mobile:
310-260-7093

Program Coordinator is CAS Pilar Cabrera. Office phone:
571-315-2201. Home phone: 571-627-0934. Mobile: 314-330-0948.

FUNDING SPECIFICS: Program fully funded out of I-Bucks

WAIVER: Mission requests waiver of the Department's policy not to
send speakers to countries to which the State Department advises US
citizens not to travel. All events in this program will take place
in Bogot???? which is not indicated in the State Department travel

advisory as a particular area of caution. RSO concurs with proposed
travel and program, and will arrange a security briefing for the
speaker. Speaker will be lodged in RSO approved hotels and will be
accompanied by a PAS officer and senior FSN for all programs. Other
than minor theft incidents no speakers have encountered any
problems or threats to their safety in either of these cities.
BROWNFIELD

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