Homeland Security: Emergency Education for Kids
Homeland Security and The Advertising Council Provide Parents and Teachers With Resources to Educate Children About Emergency Preparedness
Ready Kids Program
Launches at Andrew Jackson Language Academy
CHICAGO,
Feb. 2 /PRNewswire/ -- The U.S. Department of Homeland
Security and The Advertising Council today launched Ready
Kids, a family-friendly tool to help parents and teachers
educate children, ages 8-12, about emergencies and how they
can help their families better prepare. The Ready Kids
program launched at Andrew Jackson Language Academy in
Chicago with a roundtable discussion led by Homeland
Security Secretary Michael Chertoff and an interactive
presentation for families by local first responders. Ready
Kids is the newest addition to the successful Ready
campaign, a national public service advertising campaign
designed to educate and empower Americans to prepare for
and respond to emergencies including natural disasters and
potential terrorist attacks.
"As we have encouraged families to prepare for emergencies, parents and teachers have often asked if there is information appropriate to share with children, so we are pleased to share Ready Kids in response to these requests," said Secretary Michael Chertoff. "We hope the Ready Kids Web site and in-school materials will help facilitate discussions about this important subject and encourage all families to get an emergency supply kit, make a family emergency plan and be informed about the different emergencies that can happen."
The Ready Kids Web site at http://www.ready.gov features fun games and puzzles as well as age-appropriate, step-by-step instructions on what families can do to better prepare for emergencies and the role kids can play in that effort. In addition to the interactive games for children, the Web site also has resources for parents and teachers on emergency preparedness and response.
The U.S. Department of Homeland Security and The Ad Council have also worked with Scholastic Inc. to develop Ready Kids in-school activity sheets for fourth-, fifth- and sixth-grade students nationwide. These materials offer lessons that meet national standards for language arts, social studies and geography, while providing teachers and parents with a vehicle to explain important emergency preparedness information to children. The in-school materials were distributed to 135,000 middle-school teachers across the country.
These new materials feature the Ready Kids mascot character, a strong and confident mountain lion named Rex, who encourages children to help their families prepare. Rex and his family -- his wife Purrcilla, daughter Rory and best friend, Hector Hummingbird -- explain how families can take a few simple steps to prepare for all types of emergencies.
"The Advertising Council has a successful 64-year history of using mascots such as Smokey Bear and McGruff the Crime Dog to communicate critical safety messages to children and families," said Ad Council President Peggy Conlon. "Rex serves as a positive role model for children and he will be a valuable tool in educating them about the importance of emergency preparedness in their homes, schools and communities."
Homeland Security consulted with a number of organizations experienced in education and children's health to develop Ready Kids, including American Psychological Association, American Red Cross, National Association of Elementary School Principals, National Association of School Psychologists, National PTA, National Center for Child Traumatic Stress, U.S. Department of Education and U.S. Department of Health and Human Services. Their expertise helped present the emergency preparedness information included in the Ready Kids program in a way that is understandable and appropriate for children.
"It's important to address this topic and explain to children that families can prepare for emergencies before they take place and that they can help, too," said Ron Palomares, Ready Kids advisor from the American Psychological Association. "By doing so, we can help reduce anxiety about these types of topics in the news and nurture a more prepared society for generations to come."
The Ad Council has declared Ready one of the most successful campaigns in its more than 60-year history. Since its launch the Ready campaign has generated more than $466 million in donated media support and its website has received more than 1.9 billion hits and 22 million unique visitors.
The U.S. Department of
Homeland Security promotes individual emergency
preparedness through the Ready campaign and Citizen Corps as
part of a broader national effort conducted by the
Department's Preparedness Directorate. Ready is a national
public service advertising campaign produced by The
Advertising Council in partnership with Homeland Security.
The Ready campaign is designed to educate and empower
Americans to prepare for and respond to emergencies,
including natural disasters and potential terrorist attacks.
Individuals interested in more information about family and
business preparedness can visit http://www.ready.gov or
call 1-800-BE-READY to receive a "Get Ready Now" brochure.
Citizen Corps, Homeland Security's grassroots effort,
localizes preparedness messages and provides opportunities
for citizens to get emergency response training;
participate in community exercises; and volunteer to
support local first responders. To learn more and to get
involved, contact your nearest Citizen Corps Council by
visiting http://www.CitizenCorps.gov.
The Ad Council
is a private, non-profit organization with a rich history
of marshalling volunteer talent from the advertising and
media industries to deliver critical messages to the
American public. Having produced literally thousands of PSA
campaigns addressing the most pressing social issues of the
day, the Ad Council has effected, and continues to effect,
tremendous positive change by raising awareness, inspiring
action and saving lives. To learn more about the Ad Council
and its campaigns, visit
http://www.adcouncil.org.
ENDS
SOURCE The Ad
Council; U.S. Department of Homeland
Security
http://www.ready.gov
http://www.adcouncil.org
http://www.CitizenCorps.gov
/