Bollywood Stars Join Anti-Human Trafficking Effort
India's Bollywood stars join UN-backed anti-human trafficking efforts
Some of Bollywood's biggest stars are joining the efforts of the United Nations Office on Drugs and Crime (UNODC) to curb human trafficking in India.
Millions of moviegoers will see a two-minute video called One Life, No Price - aiming to raise awareness of this form of modern-day slavery and spur action to prevent and combat this practice - to be shown before the new film, Welcome.
The video features the movie's stars, including Feroz Khan, Anil Kapoor, Nana Patekar, Akshay Kumar, Katrina Kaif, Paresh Rawal and Mallika Sherawat.
To be released throughout India on Friday, Welcome will be shown in 1,100 theatres.
Mr. Khan, Mr. Kapoor, Mr. Patekar, Mr. Kumar and Ms. Kaif are also recording separate messages in support of the cause.
UNODC's partnership with the Indian film industry is part of a broader programme called UN.GIFT, which was launched this March to bring governments, the private sector, academia, civil society and the media together to combat the scourge of human trafficking.
Other Bollywood stars such as Amitabh Bachchan, Preity Zinta and John Abraham have also been enlisted by UNODC to make public service announcements to fight trafficking.