Obama Speech: Faith-Based Groups and Govt

Voters Believe Faith-Based Groups Should Partner with US. Government to Assist People in Need after Viewing Obama Speech

Flemington, NJ, July 2, 2008 - According to a new national study conducted shortly after the Senator's comments, among 308 self-reported Republicans, Democrats and independents all parties believe that faith-based groups should partner with the U.S. government to assist people in need after viewing segments of Senator Barack Obama's faith-based initiatives speech.

The communications research study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion July 1-2, to obtain Americans' perceptions of a speech given by Senator Barack Obama on faith-based initiatives.

While viewing segments of Barack Obama's speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants' emotions were measured using the Ayer Emotion Battery. Participants were also asked pre- and post-viewing questions. To view agreement curves and detailed results go to: www.mediacurves.com.

Among the study findings:

Do you believe that faith-based groups should partner with the US. government to assist in providing charitable services to those in need?

Prior to Viewing Obama's Speech
Democrats
Yes 46%
No 37%
Don't know 18%
Republicans
Yes 51%
No 30%
Don't know 19%
Independents
Yes 33%
No 37%
Don't know 30%

After Viewing Obama's Speech
Democrats
Yes 55%
No 30%
Don't know 15%
Republicans
Yes 52%
No 32%
Don't know 16%
Independents
Yes 44%
No 32%
Don't know 24%

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu.

ENDS

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