8th Mobile Media Day

8th Mobile Media Day

Preparing for Mobile: Billions of users, billions of possible clients

Mobile Media Day, which has built its global reputation on fully and exclusively covering mobile business opportunities at publishing companies, will challenge the common misconception that market growth can only be driven by entertainment and games, when the annual event is held on 18 and 19 April in Amsterdam, The Netherlands.

"This year, there is a broad adoption among customers for applications and mobile web content, while, at the same time, many news publishers are delivering top-notch quality content and services in both the app and mobile web space," said Stig Nordqvist, Executive Director for Emerging Digital Platforms and Business Development at the World Association of Newspapers and News Publishers (WAN-IFRA), the organiser of the event.

"Our aim with this year's conference is to present, discuss and debate the latest and developing issues at hand to increase reach and revenues," he said.

Speakers include:

- Matt Jones, Vice President, Mobile Strategy & Operations, Gannett Digital / USA TODAY;

- Patrick Lenehan, Chief Technology Officer, Independent Digital (Independent Newspapers Ireland Ltd);

- Federico Vittadello, Head of mobile and online VAS, RCS Digital SpA (Italy);

- And many others who will demonstrate their growing reach with a range of innovative paid-for or sponsored applications.

There is still time to register; full programme and other details can be found at http://www.ifra.com/mobilemediaday

Sessions will be dedicated to a wide variety of mobile issues, including:

- All major players -- Google included ¬ are betting on strong development of advertising expenditures in the mobile web and application environments. But how do you sell and include advertising on this new media? This question is at the center of presentations by Marc Lamarche, Head of Mobile Media, Edipresse Publications SA, and Florian Gmeinwieser, Managing Director, Plan.Net Media GmbH & Co. KG, Germany.

- Philip Sugai, Professor of Marketing and Director of the Mobile Consumer Lab at the International University of Japan, will provide direction on what the industry should focus on in coming months. Mr Sugai, author of "Six Immutable Laws of Mobile Business", will be joined by Thomas Hvidt, Head of Mobile, JP/Politikens Hus Media Group in Denmark, a pioneer and leader in its market, who will also share his vision on what the next moves should be.

- Some established companies and start-ups are facilitating the creation and launch of innovative mobile services within publishing companies. Their experience and understanding of the trends, as well as their dedication to the success of the publishing industry, will be shared with participants. Among the companies presenting: Arena Interactive, Conmio, Kooaba, and Mobiletech.no.

For full details, please consult http://www.ifra.com/mobilemediaday

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world¹s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

Learn more about WAN-IFRA at http://www.wan-ifra.org or through the WAN-IFRA Magazine at http://www.wan-ifra.org/magazine

ENDS

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