Jennifer Lopez’s Bambino Hits The Streets
American superstar, Jennifer Lopez, has a new bambino, with the multi-award winning actress, singer, dancer and producer getting behind the wheel of the Fiat 500C, first in the video clip for her new track “Papi” taken from the "Love?" album (Island Def Jam) and now in a new TV advertisement that debuts in the USA this weekend (6 November 2011) and which is already on YouTube.
The commercial, titled "My World," is voiced-over by Lopez, who is seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up. The new ad explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster. "My World" features the song "Until It Beats No More," from the album, "Love?".
As well as the TV advertisement, the advertising campaign features an interactive pathway that through a series of freeze frames makes it possible to explore a key concept of the video, the Fiat 500 values of style, charm and ingenuity which have allowed it to be welcomed with wild enthusiasm in all the markets in which it has been launched.
The Fiat 500 is cool icon of Italian style but with a marked pop soul and continues to capture attention across the ocean where it disembarked last year to win over American customers and this month will see the Abarth 500 make its US debut.