Reactive Announces Perspectives, a Digital Outlook for 2013

Reactive Announces Perspectives, a Digital Outlook for 2013

A collection of viewpoints from around the world will guide digital marketers in 2013 and beyond

MELBOURNE, AUSTRALIA - Digital agency Reactive has developed Perspectives 2013, a compilation of articles on what to watch in the digital world this year and in the year to come. With input from each of Reactive’s five global offices, the articles within Perspectives will guide marketers around the world on the best investments for their budgets.

The twelve articles within this second annual edition cover a variety of digital trends. Topics range from the ownership of content to the rise of eCommerce in Asia to the future of design. Each one however ultimately touches upon what every marketer is looking for: how best to spend their time and their money to connect to the people they are trying to reach.

“With so much information, much of it clutter, constantly being put in front of us, it can be daunting to sift through it all and determine which digital trends make the most sense,” said Tim O’Neill, Reactive’s Co-founder and Joint Managing Director. “Our teams know this and want to provide a bit of guidance on how best a company can communicate with their audience.”

While the abundance of digital trends may seem a bit overwhelming, O’Neill feels this is actually a great thing. “There’s so much going on but thankfully that means there is something that will work for every company’s digital needs. Our teams have researched and studied what’s next in digital and enjoy being able to share this knowledge. Hopefully we can clear up some of the clutter.”

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