NEWS RELEASE

 
Actionmail Offers Clients Certified Data Accuracy

Auckland mail house Actionmail has signed a deal with data quality software company, Mastersoft that will enable Actionmail clients to continue claiming
Each year New Zealand businesses collectively squander $600 million on 20 million pieces of incorrectly addressed mail that never get delivered.

From next year New Zealand Post will require all companies to have their customer address databases certified with an accuracy statement to be eligible to continue claiming their bulk mail discounts.

Peter Hicks, the New Zealand country manager for Mastersoft, a New Zealand Post SendRight Address Accuracy partner, said mail houses could potentially go out of business unless they complied with the new postal requirement.

"Actionmail is the first mail house to become compliant and now has a competitive advantage over its rivals," Mr Hicks said. "We completed an analysis of Actionmail's current processes and created a cost-effective package that matched their immediate needs."

Brenden Rolston, CEO of Actionmail, said Mastersoft offered a start to finish package that was an affordable solution and scalable for small to large enterprise. Actionmail is now positioned to offer data cleansing services and deliver their clients Statement of Accuracies for continued maximum postal discounts.

"We recognised the need to upgrade our systems to become postal compliant on behalf of our clients and we have got in ahead of other mail houses with Mastersoft as our partner," Mr Rolston said.

About Mastersoft
With over 18 years experience delivering enterprise software solutions to a blue chip customer base, Mastersoft enables organisations to ensure the integrity of their customer information.  
Mastersoft also markets and deploys world-class Customer Communications Management solutions. 
Mastersoft's mission is to develop world-leading Customer Information Integrity solutions for the enterprise through innovative technology and to build a successful business which empowers organisations around the world to maximise the value, efficiency and compliance of their information assets.  

ends