Media release

16 June 2009

Good magazine celebrates!

One year, six major milestones and zero emissions
 
Good magazine, New Zealand’s only guide to sustainable living is one year old this month.

“Good has got off to a flyer,” says publisher Martin Bell. “The recession is hitting everyone hard but it makes sense that in tough times people are looking for a way to save money and re-examine their consumer lifestyles. That’s why Good is proving to be so popular.”

Good has notched six notable achievements in the last year:

Six award nominations
Good has been shortlisted as a finalist in no less than six categories in the forthcoming 2009 MPA Magazine Awards:
 

·              Magazine of the Year (Lifestyle & Mass Market)

·              Designer of the Year (Lifestyle & Mass Market & Custom Publishing) – Adrian Clapperton

·              Editor of the Year (Sport & Leisure, Lifestyle & Mass Market) – Francesca Price

·              Best Use of Photography

·              Best Launch/Re-launch

·              Columnist of the Year (Consumer) – Rod Oram

2.      Donations
Through its subscription donation scheme Good has donated more than $10,000 to six Kiwi charities, including the UN Association of NZ, Habitat for Humanity, BNZ Save the Kiwi Trust, WWF/Earth Hour, The Asthma and Respiratory Foundation of NZ and Hospice NZ.
 

3.      Volunteer of the Year Awards
Good launched the Intrepid/Good Volunteer of the Year programme. Over 100 volunteers entered the awards through a social networking web site. The field was narrowed to 23 finalists and more than 3,400 people voted for the five category winners. Bridgit Bretherton-Jones, a volunteer with Preventing Violence in the Home, was named NZ Volunteer of the Year at a gala event last week.

4.      New Zealand’s only carbon-neutral magazine
Good was the first and remains the only Kiwi magazine that is certified carbon-neutral. Working with independent provider Greenland NZ, Good not only is produced on FSC-certified paper by FSC-certified printers, it’s also actively offsetting its footprint by purchasing government-approved VER offset credits.
 

5.      Hitting 11,045 circulation
Good clocked in a high first audited circulation of 11,045 copies (ABC Total NZ Net Circulation to 31/12/2008). Translated into readership, where one magazine is passed on an estimated four to six times, the readership of Good is estimated to be 44,000 to 66,000 people. An excellent result for a launch title!
 

6.      Business gets behind Good
Business is buying Good. The Sustainable Business Network recently added a subscription to Good as part of its member benefits, after 80% of members surveyed agreed to subscribe to Good. In total the companies that subscribe to Good through the SBN and other business organisations represent 43% of New Zealand’s GDP.

Says Martin Bell: “We’d like to thank all our supporters, including foundation advertisers, sponsors and subscribers. It’s always a risk backing a start-up. But we’ve been able to prove that Good really has delivered on its promises to create a new genre of sustainability media.”

Good was launched in June 2008 by HB Media, the magazine and book publisher behind Idealog, Inspire, AUT Media and the new owner of NZ Marketing Magazine.

ends