Fresh Avocado You Can Count On
- New avocado-based products debut at 2011 Food Show -

For Immediate Release

15 July 2011 (Auckland) – Beginning this month Kiwis will be able to find fresh processed avocado in the chilled ̶ as well as the produce ̶ sections of their local supermarket. The Perfect Fruit Company, which is launching a range of New Zealand avocado-based products, including Vocado Avocado Pulp, Vocado Guacamole and Vocado Avocado Smoothies, hopes to make fresh avocado easier to buy, use and store.

“Avocados are one of nature’s perfect foods. They’re a real nutrient Superstar.” says Director Collin Elder. “But it’s not always easy to find absolutely ripe, great tasting ones when you need them. New packaging technology means our products are 100% natural and retain the delicious taste and nutrients of fresh avocados.”

Unlike packaging from Mother Nature, The Perfect Fruit Company’s transparent pouches allow consumers to see inside the avocado itself and be assured that the pulp is ripe and ready-to-use. The pouches are re-sealable so that a portion of it may be used up to seven days later (based on proper air expression and re-seal).

“Kiwis are increasingly seeking convenient, ready-to-eat foods. We want to make sure they are tasty and healthy as well.”
The new Vocado avocado range includes:
- Avocado Pulp (RRP price $3.99 for 200g)
- Avocado Guacamole (RRP $3.99 for 200g)
- Avocado and Manuka Honey Smoothie (RRP $3.99 for 250g)
- Avocado, Orange and Honey Smoothie (RRP $3.99 for 250g)

Select New World and Pak’n Save supermarkets have begun carrying Vocado Avocado products. Visit www.vocado.co.nz for more information on where they are sold and how you can request them if your local supermarket doesn’t yet carry them.

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About Vocado
Vocado avocado products are 100% made in New Zealand. The avocados come from the Bay of Plenty where some of the world’s highest quality and best tasting avocados are grown. Vocado avocados are packed with nutrients like Vitamins K, A, B, C, and E, as well as Thiamin, Riboflavin, Niacin, Vitamin B6, Biotin, and Folate. They contain protein and fibre and are rich in minerals like Copper, Magnesium and Manganese.

Vocado avocados go directly from pulp to pouch so that the innate qualities of the avocados are kept intact and 100% natural. When correctly stored the products are extremely stable and resist browning off or discolouring.

- Avocado Pulp - Vocado Avocado Pulp is an easy way to keep fresh avocado on hand any time. Whether spread on a sandwich, turned into dip, dabbed on meat or fish, or added to salads or sushi, Vocado avocado pulp is healthy and convenient and will turn any meal or snack into something special. Sold in 200g see-through pouches with a resealable screw cap nozzle.

- Guacamole - ‘Fiesta in pouch’ is another name for this mouth-watering guacamole made from the freshest avocados and 100% natural ingredients like tomatoes, onions, garlic and lime juice. Serve it up with tortilla chips, or experiment with other dippers like potato wedges or veggie slices, and you’ll wonder how you ever partied with out it. Sold in 200g see-through pouches with a resealable screw cap nozzle.

- Avocado Smoothies - Vocado Avocado Smoothies are great for kids, athletes or anyone else wanting a refreshing drink, light meal or convenient, healthy on-the-go snack. They make terrific tummy fillers during or after school, work, after a tramp or work out session.

Packed with all the nutrients of whole fresh avocados, these creamy avocado smoothies are currently available in Avocado and Manuka Honey and Avocado Orange and Honey combinations. Stand by for more delicious flavours.

ENDS