

https://www.scoop.co.nz/stories/BU2411/S00009/new-advertising-rules-come-into-effect-from-today.htm

New Advertising Rules Come Into Effect From Today

Friday, 1 November 2024, 11:27 am
Press Release: Advertising Standards Authority

Following extensive consultation and industry training, two new Codes are now in force for advertising targeting New Zealanders.

Food and Beverage Advertising Code

Replaces the existing provisions in the Advertising Standards Code
The new Food and Beverage Code extends consumer protections, ensuring a high standard of social responsibility to all consumers
The Code strengthens rules around Occasional Food and Beverage products, preventing targeting of these products to children, and restricting product and brand sponsorship advertisements

Children’s Advertising Code

The Code replaces the previous Children and Young People's Advertising Code
Extends the ASA's definition of a child to under 16
Expands the definition of advertising targeting children
Ensures ads targeted at children do not encourage unsafe practices, promote bullying, encourage peer pressure or unhealthy body images, or include content that is not age-appropriate for children

Advertising Standards Code

The existing Advertising Standards Code has been updated to remove Rule 1(h) Health and Wellbeing, and Rule 2(g) Food and Beverage Claims. These rules are now covered in the new Food and Beverage Code

The new Codes apply to advertising in all media. To support industry compliance, a range of resources have been developed and are available on the ASA website.

View industry education resources on the ASA website: https://www.asa.co.nz/2024/04/30/new-code-resources/
Download a PDF of the Children's Advertising Code: https://cdn.asa.co.nz/wp-content/uploads/2024/04/ASA-Childrens-Advertising-Code-April-2024.pdf
Download a PDF of the Food and Beverage Advertising Code: https://cdn.asa.co.nz/wp-content/uploads/2024/04/ASA-Food-and-Beverage-Advertising-Code-April-2024.pdf
Download a PDF of the updated Advertising Standards Code: https://cdn.asa.co.nz/wp-content/uploads/2024/11/Advertising-Standards-Code-1-November-2024.pdf
Download a PDF of the report on the new Codes: https://cdn.asa.co.nz/wp-content/uploads/2024/04/Children-And-Young-Peoples-Code-Review-Codes-Committee-Report-April-2024.pdf

About the ASA

The Advertising Standards Authority (ASA) is the industry regulator for advertising in New Zealand and works to ensure that every ad is a responsible ad.

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