

https://www.scoop.co.nz/stories/CU1108/S00279/sean-fitzpatrick-abstain-for-the-game-video.htm

Sean Fitzpatrick 'Abstain for the Game' Video

Wednesday, 17 August 2011, 4:57 pm
Press Release: BackingBlack

YouTube description: For years sporting greats have abstained before big games. Now it's your turn.

Please find below a quote from Kieren Cooney from Telecom and a link to a Sean Fitzpatrick video to provide some context to today's debate.

"It's a big year for the All Blacks. 'Abstain for the Game' is BackingBlack's unique way of getting even more support behind the team without adding more pressure. It is a campaign for FANS of the All Blacks and we are using tongue and cheek humour to get our message across and make sure it is seen as light-hearted and fun. This is just one of the many ways that Kiwis can show their support."

ENDS

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